Petal + Ash

03/05/2026

When’s the last time you asked your body what it needs? Not what you think it should need. Not what Instagram tells you it should need. What it’s actually asking for.

We’re conditioned to check in with everyone else. Our partners. Our friends. Our bosses. Our kids.
But our bodies? We ignore them until they’re screaming.

Try this:
Put your hand on your heart. Take a breath. Ask: “What do you need from me today?”
Then listen. Really listen.
Whatever it tells you—honor it.

This is what coming home to your body looks like.

Share this with a friend who needs a little self-love today.

02/24/2026

Natural/organic fibers + toxic chemical dyes/finishers = still a problem.

Everyone’s talking about natural fibers. And yes, they matter. But we’re missing something crucial: dyes, finishers, fabric treatments.

This matters for everything we wear, but especially our undergarments—because they sit against the most absorbent parts of your body. Sometimes for up to 16 hours a day. What goes ON the fabric matters just as much as what it’s made OF.

That’s why at Petal + Ash, I’m working hard to not just use responsible, breathable, antimicrobial fibers like Seacell, I’m innovating with natural dyes, azo-fee dyes, and non-toxic finishes.

Transparent production from start to finish, because your body deserves to know exactly what’s touching it.

Follow the journey to launch. Link in bio.

02/22/2026

Ever find a bra where the band fits perfectly but the cups are all wrong? Or the cups fit but the band is digging into your ribs by 3pm?

There’s a sizing trick that can help: sister sizing. Bra sizes that share the same cup volume but have different band sizes.

Which means:

• Band too tight? Go up one band size, down one cup size
• Band too loose? Go down one band size, up one cup size

Example: 32C = 34B = 30D (same cup volume, different band)

This gives you flexibility when trying on bras:
✓ The band that fits without digging
✓ The cup coverage that works for your shape
✓ Options when your size is out of stock

Save this for next time you’re bra shopping

02/12/2026

I wore plastic lingerie for years and had no idea. I bet you did too.

I was checking labels on everything: food, skincare, cleaning products. But somehow I never thought to flip over my bra.

When I finally did? Polyester. Nylon. Elastane. All petroleum-based (all plastic). And these materials were touching the most absorbent parts of my body. Every. Single. Day.

This realization is a huge part of what started the project that has now developed into Petal + Ash.

I’m building lingerie from natural and algae-based fibers that breathe with your body, not against it.

Deep in development. Coming soon.

Follow the journey—link in bio.






lingerie
femalefounder

02/10/2026

There’s no such thing as the ‘best’ fabric. Only what’s best for a specific purpose.

Every material comes with an impact — whether virgin or recycled, organic or conventional, natural, synthetic, or bio-based.

The real question becomes: best for what? Your body? The planet? Your values? The life of the garment?

So when a brand claims it’s 100% sustainable, be skeptical. Because nothing is.

What tradeoffs matter most to you? Let me know in the comments.

02/08/2026

Do you know every material in your undergarments? Can you find them all on the clothing care label?

Probably not!

Brands are only legally obligated to list materials that make up the majority of a garment. That means that smaller, but equally important components often aren’t listed.

Brands that honor transparency, as part of their brand ethos, will often have the contents of these additional components listed on their website. A lot of conventional brands don’t.

It’s important to know what’s in what you put on your body, just like knowing what you put in your body.

Check out my reel that takes you through a quick undergarment care label audit, and let me know what you discover!

12/09/2025

Sustainable
Circular
Natural
Non-toxic
Eco-friendly

The list goes on. We see these terms everywhere — but do we actually know what they mean?

Right now, the sustainability language landscape is a bit of a choose-your-own-adventure. No standard definitions. Lots of buzzwords. Even more confusion.

The problem isn’t the language itself, it’s the lack of clarity behind it. And when everything is ‘sustainable,’ nothing is. This isn’t about calling other brands out, it’s about calling for clarity. Because the words we use shape what we buy, what we believe, and the world we’re building.

In our founders latest Substack, she breaks down — along with thoughts from members — why sustainability language is so slippery, and why clarity matters for every one of us who cares about what we wear closest to our skin.

Read the full entry on Substack at The Sustainable Undress.

Link in bio.

12/05/2025