Mamalu boutique

Mamalu boutique Apparel handcrafted in NYC, built with Italian soul. My story reads very much like a fairytale. I’m Italian; I was born in Italy and lived there for 28 years.

As with most characters, I've had my share of trials and tribulations, but like any good fairytale, this one has a happy ending. My mother is a seamstress and I grew up watching her design, cut, and sew in her messy little corner of the living room. She would always make my two sisters and I outfits, and I remember constantly sitting next to her filled with wonder and admiration for her passionate

work. It wasn’t long before I knew I had that same passion burning inside me, and that I wanted to be able to design my own clothes and bring them to life from scratch. What I didn’t know, is that it would be a long time before the vision would become a reality. Enough time that, much like Cinderella sat shut away, watching the world pass her by, I started to wonder if my dreams would ever come true. Then one day, four years ago, a trip to the States changed everything. I had flown to the big apple for a short vacation, and before I knew it, I met my Prince Charming. He followed me back to Italy, asked for my hand, and whisked me away on a white horse (airplane), to his castle (apartment), in his kingdom (Brooklyn). And it was in this wonderful place, with this wonderful man, that all the pieces of my fantasy suddenly started to fall into place. Moving to New York marked the beginning of a new and exciting journey, and not just on a personal level, but a professional one as well. I was in the fashion capital of the world after all, and I could smell the creativity in the air, igniting that flame within me once again. Living in the city was the sign I’d been waiting for to remind me not give up on my dreams and to do whatever possible to make them come true. The rest - designing school, sewing classes, my first job in the fashion industry - is history. Just when I thought things couldn't get any better, life had one more surprise in store for me, and this was by far the most incredible of all. In 2015 I gave birth to my daughter, Ludovica, who I affectionately call "Lu," and who is the last piece of the puzzle. Now, I am my mother- designing, cutting, and sewing in my messy little corner of the living room, serving in my turn as a role model to her. Lu is my daily inspiration; the reason I do what I do. She is the reason I am here starting this project that carries her name, sharing my happy ending with you- MamaLu.

Welcome February…but..weren’t we just putting our Christmas tree up?!😀I know I’m not that active on social medias but it...
02/01/2022

Welcome February…but..
weren’t we just putting our Christmas tree up?!😀

I know I’m not that active on social medias but it sure doesn’t feel like a month already since my last post🤷🏻‍♀️

Nothing has changed though.
I’m still taking daily trips to the gym and hiding away in my studio - cutting sewing and shipping what seems to be Mamalu’s hottest item of all times🔥
Down to two , 5 more to go for today😅😅

(Should I ask to like/comment/share/save/print the pic and frame it?! Ok I’m done)

“Reflect upon your present blessings - of which every man has many - not on your past misfortunes - of which all men hav...
11/17/2021

“Reflect upon your present blessings - of which every man has many - not on your past misfortunes - of which all men have some.”

[C. D.]

A mama and her Lu. Mamalu.

Back at a market  and my Muse back at market with me❤️
09/19/2021

Back at a market and my Muse back at market with me❤️

“I started Mamalu because I wanted to create something that I could share with my daughter and express our bond in a fas...
05/09/2021

“I started Mamalu because I wanted to create something that I could share with my daughter and express our bond in a fashion sense”

I am the Mama and this is my Lu.

🌸Happy Mother’s Day🌸

Happy Easter from this cutie Mamalu bunny to yours🐰🎀💛🥚•   🐰   •••••
04/04/2021

Happy Easter from this cutie Mamalu bunny to yours🐰🎀💛🥚

🐰





80 degrees Fahrenheight today☀️Yesss 👏🏼 give me all the   vibes... or Summer if you will🤩🏖
03/26/2021

80 degrees Fahrenheight today☀️

Yesss 👏🏼 give me all the vibes... or Summer if you will🤩🏖

Joining in those St. Patrick’s day (green) vibes with Mmalu’s green olive plaid beanie☘️✌🏼..or at least trying😀You can t...
03/17/2021

Joining in those St. Patrick’s day (green) vibes with Mmalu’s green olive plaid beanie☘️✌🏼..or at least trying😀

You can tell there isn’t a single ounce of Irish blood in me but this day has become one to celebrate cause I met my husband👆🏼 on MARCH, 17th 2012 inside the SULLIVAN room club on SULLIVAN street in Nyc💚

And that without a doubt, was the LUCKIEST🍀 day of my life🤩

• Winter •First post of March (yep, took me this long) and it’s a mix of different elements: my now traditional recap of...
03/12/2021

• Winter •

First post of March (yep, took me this long) and it’s a mix of different elements: my now traditional recap of the season we’re about to say good bye to - and boy I’m so ready to say goodbye - a little bit of and a hint of

My name is Chiara, I’m Italian and I moved to US 8 years ago 😳 to chase after the love of my life. Mind you, I’m a cancer. So yes, I’m a hopeless romantic😌

Weather really affects me, I function with warmth and sunlight☀️
My husband always jokes that I turn into a vampire🧛‍♀️ in winter ‘cause I never want to get out of the house and he’s right! Likely its due to the very different climate I grew up in, in Italy but I have to say, this year for the first time I really enjoyed the multiple snow days in Nyc. Sleigh riding like there’s no tomorrow changes lives, people!🙌🏼

I’m the owner/designer of Mamalu and as I mentioned many times before, motherhood inspired me to open my own business.
I had a job that I loved and I’ll always be very grateful for, but I decided to take the leap because the law was forcing me to go back to work after a month and half I gave birth to my child. Fast forward to 2021 and a pandemic, nothing much has changed in regards of the maternity leave so this month let’s celebrate and support ALL the women: the women business owners AND the women who want to be mothers while keeping their jobs!🤟🏼

Feeling all the Spring vibes today in NYC😍It’s 5pm and sun is still bright and shining in the sky! I’m sure winter will ...
02/24/2021

Feeling all the Spring vibes today in NYC😍

It’s 5pm and sun is still bright and shining in the sky! I’m sure winter will make few last appearances before finally retiring for the year but today... let’s enjoy those vibes✌🏼🌸🌺🌼

Happy Valentine’s day everybody! 💞What are you guys up to? Anything special?I’m with you whether you celebrate today or ...
02/14/2021

Happy Valentine’s day everybody! 💞

What are you guys up to? Anything special?
I’m with you whether you celebrate today or you don’t... I agree we all need to be cherishing one another and preaching about love, unconditional-universal-love🏳️‍🌈 every day of the year💫

Lu and I just received the two most beautiful roses from our Valentine James Havelock 🥰 and we’re about to bake some Valentine-themed cookies to surprise him🎉 (well, as long as he stays off social medias lol)

In the meantime don’t forget there’s only few hours left to stock up on all Mamalu kids-size headbands! Get ready for the Spring with a great selection of floral prints 👉🏼Ludovica is wearing her favorite “floral gray” with beautiful and delicate pink flowers🌸🌺

 ... waiting for more snow in Nyc 😩🌨and reminding my peeps that my BOGO sale is still running! 🙌🏼I’m spreading the MamaL...
02/08/2021

... waiting for more snow in Nyc 😩🌨and reminding my peeps that my BOGO sale is still running! 🙌🏼

I’m spreading the MamaLuv for so buy one children’s headband and get one FREE with code LOVE2021 💞
www.mamalu.nyc

That time my little Lu met the REAL Santa🎅🏼I know timing is completely off but we’ve only received the final photos a co...
02/04/2021

That time my little Lu met the REAL Santa🎅🏼

I know timing is completely off but we’ve only received the final photos a couple of weeks ago and the whole experience was so special to Ludovica that it’s still worth to share some💖

And of course the Mamalu bow... every great event of her life, requires an equally great accessory😌🎀

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Brooklyn, NY
11201

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