AuraAthletic Fit

09/03/2026

LABOR DAY WEEKEND SALE 💜
Take 30% off your $50+ order with code LABORDAY30.
Free shipping on order $85+ with code
SHIPFREE

Shop now through Monday at 11:59 p.m.

Whether you’re gearing up for fall sports, refreshing your workout wardrobe or treating yourself to something new this weekend is a great time to shop AuraAthletic Fit.

Excludes gift cards and previously discounted merchandise.

09/03/2026

A little behind-the-scenes peek at what we’re working on! ⛳️💜

AuraAthletic Fit is getting ready to support the United Way Buffalo & Erie Co United Way’s Women United Gateway to Golf event, and these custom ball markers will be making their way into the participant gift bags.

I love finding new ways to connect women, sports and community and I can’t wait to see these come together!

September is already off to a fun start. ✨

08/26/2026

MEET THE FOUNDER 💜
There's a person behind the business. And since this is Meet the Founder, I figured maybe I should occasionally let you meet her. 😂

I'm Rebekah, the woman behind AuraAthletic Fit.

I love sports, traveling, trying new things, good food, time with family and friends, meeting new people...and apparently taking pictures next to signs that perfectly capture how I'm feeling. 😂

I'm a wife. A mom. A sports mom. A friend. A longtime HR professional turned entrepreneur. And now, a small business owner figuring out what this next chapter looks like.

Sports have been woven through so much of my life, not because I was some incredible athlete myself, but because I've seen firsthand what sports can give girls and women: confidence, friendships, resilience, independence and memories that last long after the season ends.

That's a huge part of why Aura exists. 💜

And here's something I'm learning as I build this business:
You don't have to have everything figured out before you start.

You can change directions.
You can try something new.
You can have an idea over lunch with a friend and think, Wait...what if we actually did that?
You can be excited and terrified at the same time.
And you can build something while you're still figuring out what it's going to become.

So yes...
Are we having fun yet?
Absolutely. 💜

Even if I have approximately 847 things on my to-do list. 😂
Thanks for following along while I figure out what's next for Aura and for me.

08/24/2026

Today feels a little different. 💜

For a long time, AuraAthletic Fit has been something I've built in the margins.

Before work. After work. At night. On weekends. Between softball games, family commitments, vendor events and everything else life brings.

I've packed orders after long workdays. Worked pop-ups all weekend and gone back to my corporate job Monday morning. Taken calls on lunch breaks. Built the website, researched products, met incredible business owners, made mistakes, learned—a LOT—and just kept going.

This morning, for the first time, I woke up on a Monday and Aura wasn't the thing I had to fit around my full-time job.

It IS my job. 💜

Friday marked the end of more than 20 years working in corporate HR and the beginning of something I've been working toward for a long time: giving myself the opportunity to see what Aura can become when I can give it more of me.

I'm excited.
I'm nervous.
I have a very long to-do list. 😂

And I definitely don't have everything figured out.

But if there's one thing I've learned from the female athletes who inspired this business, it's that confidence doesn't mean knowing exactly how everything is going to turn out.

Sometimes confidence is simply believing in yourself enough to take the next step.

August has brought a lot of new beginnings for our family. And today, this one is mine.

Here's to Day One. 💜
Let's see what we can build...together.

08/14/2026

PickleFest Buffalo, we're coming for you! 🏓💜

And we've been doing a *little* shopping for the occasion... 👀

We've added some seriously fun new pickleball products to Aura just in time for Sunday's PickleFest at Buffalo RiverWorks, including new brands, new accessories and a few things that haven't even made it onto our website yet!

🏓 Picklefab paddles in the CUTEST designs
👜 Babs + Birdie pickleball puffer bags
👕 Pickleball apparel with a little attitude
✨ K'Lani Rally pickleball hair ties
💜 Everything Hurts favorites + new arrivals
☀️ Sun essentials
🤩 Stickers, accessories & pop-up finds..and more!

Swipe ➡️ for a sneak peek at what's coming with us and all the details for PickleFest.

Come shop Aura, check out the new collection and say hi!

📅 Sunday, August 16 | 9–5
📍 Buffalo RiverWorks

Who are we seeing Sunday?! 🏓👇

08/11/2026

So excited for Sunday!

Greetings from PickleFest Buffalo! 🥒

Our vendor lineup is here! From handcrafted goods and locally made treats to pickle-inspired creations and unique finds, these incredible local businesses are helping make PickleFest Buffalo a one-of-a-kind experience.

Shop local while celebrating all things pickle! Every vendor will feature pickle-themed or pickleball-themed items, with something for everyone to enjoy.

PickleFest Buffalo
🥒 Sunday, August 16
🥒 9:00 AM - 5:00 PM
🥒 Buffalo RiverWorks
🥒 FREE Admission | All Ages!

Meet the vendors:

🥒 AuraAthletic Fit
🥒 Blue Eyed Baker
🥒 Buffalo Seamery
🥒 Creative Butterflies
🥒 Jameson Irish Whiskey
🥒 Green Eats Kitchen & Juice Bar
🥒 M&M Pickles, Inc.
🥒 MM716Designs
🥒 Mystic Gifts
🥒 Pawsome Print
🥒 Queen City Glitz
🥒 Strawberry Island Chocolates
🥒 The Mad Pickle Company
🥒 The Pickle Jar Buffalo

PickleFest Buffalo 2026 is presented by Mind Over Foundation Inc. and Buffalo RiverWorks.

08/04/2026

Some seasons find you.

Others require you to choose them.

A new school year.
A new team.
A new goal.
A new challenge.

Every new season begins with one decision:

✨ To show up.

Not because you have everything figured out.
Not because you aren't nervous.
But because you believe you're capable of more.

Confidence isn't something you wait to feel.

It's something you build every time you step onto the field, into the gym, into the classroom, or toward a dream that matters to you.

As August begins, here's your reminder:

Take the first step.
Trust the work you've already put in.
And don't be afraid of a new beginning.

Because every great season starts with one decision.

💜 Here's to new beginnings and showing up with confidence.

07/31/2026

Meet the first feature in our new Aura Brand Stories series. 💜

At Aura, we don't choose brands just because they're popular. Every product we carry has earned its place by aligning with our mission to help female athletes feel confident, comfortable, and supported.

IDA Sports is one of those brands.

They challenged the idea that women should simply wear smaller versions of men's cleats and instead designed a cleat specifically for the female foot.

This is exactly the kind of innovation I want to bring to the athletes and families who shop with Aura.

Read the full story on the blog - link in bio!

💜 What brand would you like to learn more about next?

07/28/2026

Confidence looks different than people think. 💜

This weekend our softball team traveled to Ohio for a tournament. Going into Sunday, we were undefeated and earned the #1 seed.

Our championship game didn't end the way we hoped.

The other team was talented, but throughout the game there were loud disrespectful chants and celebrations after even the smallest mistakes by our players. It was clearly intended to get in our heads, and over the course of the game, it did.

When the final out was recorded, emotions were high.

Some girls didn't want to walk through the handshake line.

Then a few teammates reminded everyone of something much bigger than the scoreboard.

"We're not stooping to their level. We're better than that."

Together, they walked across the field, shook every player's hand, and said, "Good game."

As a coach, a mom, and the founder of AuraAthletic Fit, I couldn't have been prouder.

Because confidence isn't just believing in yourself when you're winning.

It's having the strength to show respect when someone else doesn't.

It's leading with character when emotions are running high.

It's choosing the kind of athlete, and person, you want to be.

That's a lesson no trophy can teach.

07/23/2026

Behind the Brand 💜 Meet the Founder

People often ask what it's like running AuraAthletic Fit.

The truth?

There isn't a big warehouse.
There isn't a marketing team.
There isn't a staff packing orders.

It's just me.

A woman who believes every girl deserves to feel confident when she steps onto the field, court, or track.

Most weekends you'll find me exactly where this photo was taken, at the ball field, meeting athletes and their families, cheering from the sidelines, listening to their stories, and learning what they need.

That's how I choose the products I carry.
That's how I build relationships.
That's how Aura continues to grow.

Every order is packed by me.
Every event is planned by me.
Every social media post is written by me.
Every conversation reminds me why I started.

Aura isn't just a business.

It's a mission to help the next generation of female athletes play with confidence, both on and off the field. To have a community behind her, cheering her on and supporting her.

Thank you for being part of this journey. 💜