Her Story

Her Story Create and customize YOUR Story! "Create what you love, and it will take you where you want to go."

Her Story is a family business started originally in Niagara Falls, NY over 20 years ago, with the commitment to the spirit of women. Our mission is to provide a space in which beauty, experience, and wellness are supported by products that guide one’s journey to well being, celebrate women and their stories, while inspiring and empowering others to live a happy, healthy, and grateful life; a spac

e where women can gather and feel comfortable in their own skin. Her Story is a doorway into shared collective creativity - integrating the elements of healing, sanctuary, education, and beauty, and how they can all balance one another to create the experience of mindful shopping + collaboration. We support and encourage the entrepreneurial spirit of women, while providing a platform for them to recognize their inner strength and purpose, while staying true to who they are.

This Mother’s Day, give her a moment.Our curated gift boxes are thoughtfully built around her—the little things that hel...
05/01/2026

This Mother’s Day, give her a moment.

Our curated gift boxes are thoughtfully built around her—the little things that help her slow down and feel cared for.

Choose your price point, tell us about your mom, and we’ll take care of the rest.

A personalized collection of self-care, wellness, and meaningful details—wrapped with intention. Think: slow mornings, calming rituals, space to simply be.

Each box is thoughtfully filled with pieces from our HER Story Collective—supporting local women makers and the stories behind their work.

Choose from: Eutierria Candle Co. candles that change the energy of a room, Be Love Organicskincare rooted in clean simplicity, Pamela's Vintage Soul Jewelry or Stephanie Robb Jewelry for jewelry with story and sentiment, HER Kitchen teas meant for slowing down, and pieces from our HER Story Jewelry line—created by a mother and daughter.

No two boxes are the same—because no two women are.

https://www.herstorybuffalo.com/shopstrongwomen/celebrate-her-mothers-day-gift-box

04/20/2026

we’re so proud to share that Susan Marie Morreale has been nominated for Innovator & Change Maker Award at this years Ignite Awards through Women's Business Center at Canisius University — along with some other remarkable women in WNY🤍

this award recognizes a woman entrepreneur who is redefining her industry through innovation, creativity, and forward-thinking vision — something she brings to life every day through Her Story Her Sanctuary + HER Kitchen.

HER work continues to evolve with intention — creating spaces, products, and experiences that support women in feeling grounded, connected, and well.

this nomination is so meaningful because it is a reflection of that vision in motion, the passion she has for making a difference to the lives of women and of the growth that continues to unfold.

this morning we had the opportunity to sit down with News 4 WIVB Buffalo to talk about something we care deeply about — ...
03/12/2026

this morning we had the opportunity to sit down with News 4 WIVB Buffalo to talk about something we care deeply about — celebrating some of the incredible women-owned businesses that help shape our community.

what made the conversation most meaningful wasn’t just sharing our own story — it was highlighting how powerful it is when women support one another. when we collaborate. when we share ideas, resources, and encouragement.

small businesses can feel like you’re building something alone. but mornings like today are a reminder that we’re actually building something together.

learning from each other.
collaborating with each other.
showing up for each other.

that’s the kind of community we’re proud to be part of — and proud to help grow.

happy Women’s History Month to all the women creating, leading, dreaming, and building right here in buffalo. 💛

pilates
Boost Body & Nutrition
Clean Collective Refillery
Hertel Business Association
The Alchemy Studio
Pure Podiatry of WNY, PLLC
Bon Fire Craft
Hi-lites Salon & Art Gallery
Gramma Mora's

https://www.wivb.com/news/local-news/buffalo/business-owners-helping-shape-hertel-avenue-during-womens-history-month/

it’s all in the details - sneak peak of some of the beautiful new pieces that will be here tomorrow during our love HER ...
02/13/2026

it’s all in the details - sneak peak of some of the beautiful new pieces that will be here tomorrow during our love HER event from of Vintage Soul jewelry

sneak peak of the valentines day collection for tomorrows love HER pop up so many new beautiful things  in store : come ...
02/13/2026

sneak peak of the valentines day collection for tomorrows love HER pop up

so many new beautiful things in store : come in, sip on some NA wine samples, and treat yourself to something special

we are here today until 6pm and tomorrow (2/14) from 10am-4pm

02/13/2026
for those of us who love storytelling, there’s nothing like a vintage piece with a compelling past.in a world of mass pr...
02/06/2026

for those of us who love storytelling, there’s nothing like a vintage piece with a compelling past.

in a world of mass production, vintage offers a return to artistry, authenticity, and tradition.

each piece by Pamela's Vintage Soul Jewelry is truly one-of-a-kind - for all the vintage souls ✨

this Valentine’s Day, we’re inviting you to slow down and spend the afternoon with us — a day centered on nourishment, b...
02/05/2026

this Valentine’s Day, we’re inviting you to slow down and spend the afternoon with us — a day centered on nourishment, beauty, and connection.

Join us for Love HER, featuring clean skincare samples + education from Be Love Organic, one-of-a-kind vintage jewelry by Pamela's Vintage Soul Jewelry , and a thoughtfully curated Valentine’s clothing pop-up from Josie's On Central. ((Plus a Free Gift with Purchase while supplies last))

Sip NA wine + wellness tea samples from HER Kitchen, explore meaningful pieces, and take your time. This is love expressed through intention, craft, and care — for yourself, for others, and for the stories we carry.

📍 HER Story
🗓 February 14
⏰ 12–2pm

May your day feel as nourishing as a warm cup of tea and as loving as a moment of soul-care.

this is what happens when women are given the space to slow down, speak honestly, and learn together.in 2025, we launche...
02/01/2026

this is what happens when women are given the space to slow down, speak honestly, and learn together.

in 2025, we launched HER Talks - a project we had been waiting to bring to life for a long time. these evenings became a place where stories were shared, voices were honored, and women felt truly seen and supported.

once a month, we gathered for real conversations around health, healing, balance, and the many transitions women move through. we learned from incredible practitioners and wellness leaders in our community who shared not only their knowledge, but their why — creating space for honest dialogue and connection.

together we explored what it means to care for ourselves from the inside out.

Susan Marie Morreale led the conversations with these inspiring women — we learned about:

✨ homeopathy with Krista Rivet Homeopathy
✨ the importance of clean water with Bethany of Health Keys Water Purification & Softening
✨ brain health with Theresa Monette-Horab of Mind & Body Family Health Center
✨ navigating hormones with Michele Adams of The Functional Redhead
✨ how to use tapping with Annette Insinna Romeo
✨ the power of toxin-free living with Therese Forton-Barnes of The Green Living Gurus, LLC

each conversation offered insight that helped women feel more informed, confident, and supported.

more than a lecture series, HER Talks became a community.

a place to show up as you are.
a place to learn without judgment.
a place to reconnect.

paired with nourishing small bites from Ciara Morreale Lucas at HER Kitchen, each gathering reminded us that wellness is something we experience — together.

this community continues to grow, and we’re so grateful to every woman who shared, listened, and showed up. 🤍 and stay tuned for the 2026 line up

Address

1438 Hertel Avenue
Buffalo, NY
14222

Opening Hours

Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm

Telephone

+17168866457

Website

https://www.forherjourney.com/

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