Champ Brand

08/01/2026

We love seeing Champ Caps in the wild. Tag us on your journey!

07/17/2026

Wow!!! Thank you all so much for an incredible week! We’re beyond grateful for every order and are so excited that you’re loving the new caps!

Some orders shipped yesterday, and the rest will be on their way today.

Keep an eye out! We can’t wait to see you wearing them!

07/15/2026

Two new summer caps have surfaced.

The Champ Heritage Cap
An old favorite from the very first wear.

The Champ Beach Club Cap
Tropical state of mind. Lake Champlain attitude.

Each cap features our signature Champ felt patch, silk screened, laser cut, and hand sewn by .

Available now at champvt.com. Link in bio.

05/23/2026

The Be Kind Gramps Edition.

Lightweight fit, vintage vibes, and a message that never goes out of style.

Throw it on. Spread some love. ✌️🧢

Available now at champvt.com

05/22/2026

A simple message that goes a long way.

The Be Kind Trucker Edition is built for open roads, coffee runs, lake days, and everyday adventures.

Lightweight fit, vintage vibes, and a message that never goes out of style.

Throw it on. Spread some good. ✌️🧢

Available now at champvt.com

05/21/2026

Now Available!

Paying homage to the recreational swim squads of the past, this limited edition screen print will bring a stroke of nostalgia to any room.

Printed by hand on Lemon Drop, each piece is signed, numbered, and a part of a limited run of 100.

16×20”
1 Color Screen Print
French Paper Lemon Drop
Limited Edition Run of 100
Signed & Numbered
Designed and signed by
Printed locally by 

Link in Bio

VermontMa

05/19/2026

Join the Lake Champlain Swim Team with the ultimate cryptid-approved tee featuring our legendary lake monster, Champ!

Whether you’re chasing plesiosaurs, splashing on the shore, or just want to show your “team spirit,” this drop’s for you.

Available in 3 variations:

🤍 White (+ kids sizes!)
💚 Green Mountain Green
💙 Adirondack Blue

🐉 All shirt sleeves feature the iconic Champ Brand patch!

Link in bio!

In stock and ready to ship 📦

Designed by our Creative Director Matt Douglas and meticulously printed, assembled and nurtured by

12/23/2025

12/21/2025

👀 SPOTTED ON THE LAKE 👀
Champ’s back—and this time he’s rocking this ska checkerboard style.

Inspired by the mystery of Lake Champlain and the energy of ska, our newest Champ hat blends bold pattern with legendary vibes. Whether you’re lakeside or city-bound, this drop makes waves.

New Champ Ska Checkerboard Hat
Available now — don’t let it disappear.