Whim Boutique

Whim Boutique Whim Boutique is the ultimate shopping experience. Focusing on casual chic, Whim is a one-stop shop f It has since relaunched in 2018!

Whim was founded by Melissa Desautels after she moved back to Vermont from NYC. Whim’s brick & mortar store was opened in March 2007 on Main Street in Burlington, Vermont. The web boutique, whimboutique.com, launched shortly after in August 2007. Whim is now located at 62 Church St; the heart of shopping in Burlington. Today it is staffed with the best of the best- a group of fashion experts ready to help you with all of your fashion needs & questions!

We’re hiring! ⭐️ Please send your resume & any questions to ava@whimboutique.com
03/08/2026

We’re hiring! ⭐️ Please send your resume & any questions to [email protected]

After nearly 20 years, I’m so excited to share that Whim is entering a new chapter 🤍After a one year pause, my longtime ...
02/04/2026

After nearly 20 years, I’m so excited to share that Whim is entering a new chapter 🤍

After a one year pause, my longtime manager Ava will be taking the reins and reopening Whim this spring. While closing this chapter of my life was emotional, I feel so grateful knowing the store will continue — and in such thoughtful, capable hands.

Ava was such an important part of Whim for so many years, and I couldn’t imagine a better person to carry it forward. I’ll be working closely with her during the transition and cheering her on every step of the way.

So happy for Ava, for Burlington, and for Church Street. It feels really special to see something you built continue to grow in a new way.

So grateful for this community and for everything Whim has meant to me over the years.

11/07/2025

✨ Hi! It’s Melissa. Tonight I was walking by our old space and heard 3 ladies say— “Oh no, Whim closed!” ✨
Not closed, just grown! 💛 Whim has merged with our sister store Dear Lucy to bring you an even better, bigger shopping experience — right down the street at 50 Church Street.

Come see us tomorrow for our Pre-Holiday Event — one day only, 25% off select styles 🎁 Let’s kick off the season together!

15 years ago we moved into this little space after 2 years of struggling in other locations. The size scared me at first...
04/25/2025

15 years ago we moved into this little space after 2 years of struggling in other locations. The size scared me at first but we settled in to the 600 sq feet and one fitting room. A smaller space allowed me to actually grow & eventually buy 10 years ago.

Today I cleaned out years of memories & turned off the lights for the last time. Whim is not gone, it’s just a new concept under a new name. And I have to keep reminding myself it’s not a loss/ but growth. It’s also a better move for my employees and they really are #1!

Thank you to everyone who shopped with me on Main Street when I started out- just me & Baxter the pug. And then followed us for 16 more years.

Here’s to a new chapter ⭐️ 50 Church Street here we come!

It’s our Annual Crack an Egg Sale this weekend! Shop the cutest Spring styles, come up to the register & crack an egg fo...
04/18/2025

It’s our Annual Crack an Egg Sale this weekend! Shop the cutest Spring styles, come up to the register & crack an egg for a 10-30% off surprise discount! What are you waiting for, hop to it! 🐰 🥚

Dressed head to toe in new Spring! Keep tuning in for info on our merger with at the end of the month! We are counting ...
04/04/2025

Dressed head to toe in new Spring! Keep tuning in for info on our merger with at the end of the month! We are counting down the days!

This set was made for Emily! This & other gorgeous pieces arrives this week! Come visit! 🌼
04/03/2025

This set was made for Emily! This & other gorgeous pieces arrives this week! Come visit! 🌼

New is giving warm weather vibes on this snowy day! Come visit & see the newness & our huge moving sale!
03/29/2025

New is giving warm weather vibes on this snowy day! Come visit & see the newness & our huge moving sale!

Emily doing triple duty today! But not for long! Can’t wait to merge into one space! We got some cute deliveries in toda...
03/27/2025

Emily doing triple duty today! But not for long! Can’t wait to merge into one space! We got some cute deliveries in today! Come see!

Did you hear? We are merging with Dear Lucy this Spring! So, we need more staff to start asap! Are you a fit? stop by De...
03/20/2025

Did you hear? We are merging with Dear Lucy this Spring! So, we need more staff to start asap! Are you a fit? stop by Dear Lucy or send your resume to [email protected]

What a weekend! This weather! Come enjoy the Spring time temps & the smiles on today!
03/16/2025

What a weekend! This weather! Come enjoy the Spring time temps & the smiles on today!

Address

131 Church St
Burlington, VT
05401

Opening Hours

Monday 10am - 8pm
Tuesday 10am - 8pm
Wednesday 10am - 8pm
Thursday 10am - 8pm
Friday 10am - 8pm
Saturday 10am - 8pm
Sunday 10am - 6pm

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