The Heel Apparel Company

08/23/2023

We’ve had enough of the heat…

To gear up for fall and clear a little space, we’ll be posting items to our stories that are either last of the stock, discontinued, or (extremely discounted+extremely comfy) misprints that we have in the shop!

All items are shipped for $5 + the price in the story. Once spoken for, we’ll take them down! All transactions will be through our Venmo -

Be on the lookout throughout the day(s)!

08/23/2023

Day ✌️ of our Labor Day Sale

A slick 🧢 with the cream stitching

Only available for 24 hours!

08/22/2023

Labor Day sales are starting early ‘round here 🏷

Each day leading up to Labor Day will have a different sale item and this sale/item only lasts 24 hours!

Todays Item: Burnt Orange/Tan Outdoor Caps with a honey Leather Patch 🤝

Gone in 24 hours 💨

08/17/2023

356 days until next year 🫡🤠

“The Sandy Hole Rodeo takes place back down yonder, about halfway between Saint Louis & Memphis”

08/10/2023

08/09/2023

We do things a lil different ’round here 🫡

08/08/2023

90’s Country>>>

Last minute Rodeo get ups headin’ to tomorrow!

Including a restock of our Sandy Hole Rodeo Tee (sold out Saturday before we could set up 😅)

Our new 90’s Country Cassette SnapBack 🧢

+ a bunch of the softest tees this side of the Mississippi

Buy 2 and get the 3rd tee for free - tomorrow, in store only!

08/04/2023

-six days until four nights-

But before that…

The when? This Saturday from 9am-1pm or sold out

The where? in Downtown Cape G

The what?

We’re setting up shop! Catch us at with a full line of our “Four Nights In August” Collection including items not seen online!

Tees, crops, hats, & more for the last minute rodeo fit 🤝

Stop by the .riverfront.market for a local bite 🍽 and then come check out what we’ve got in stock!

08/02/2023

Cya in 7 days 🤝

The pre game beers are about a football field away from the stage so we should be good to go 🍻

08/02/2023

There’s just somethin’ about small town rodeos…

We love ours and we love havin’ a rowdy time, but we never lose sight of the incredible impact it has on our community ❤️

With that being said, we’d like to be a small part of that. With every purchase of our “Small Town Rodeos” leather patch hats, 100% of the profit will go directly to the Kenny Rodgers Children’s Center in Sikeston, MO to help with their mission.

“The mission of the Kenny Rogers Children's Center is to improve the quality of life for children with special needs and their families throughout the community and region by providing a wide array of superior developmental and therapeutic services.

The Kenny Rogers Children's Center serves children with all types of special needs and developmental delays including Prematurity, Cerebral Palsy, Down Syndrome, Spina Bifida, Muscular Dystrophy, Seizure Disorder, Autism, ADHD, Sensory Processing Dysfunction and many other developmental delays.

Occupational therapy, Physical therapy, and Speech therapy are all provided at the Kenny Rogers Children's Center. These services are provided in the Center as well as in many of the surrounding school districts. The therapists all use a team approach to coordinate services for children and their families.

The Center prides itself in providing the children of Southeast Missouri with the highest quality and most cutting-edge treatments available.”

You can find these hats on the front page of our website or check under “New Release” in the tabs.

08/01/2023

Southeast Missouri has officially solved any and all roundabout issues 🤝

video 🎥 Travis Raithel

07/31/2023

Yee Yee

Tonight is the last night to order Rodeo Tees to guarantee delivery before the big week!

Saturday is the last day to order hats and inventory is slim 😅

Good news though, we’re planning a few pop ups throughout next week in Southeast Missouri! We’ll keep you in the loop 🤝