06/06/2026
I designed this collection inspired by my childhood and my grandmas, but honestly, the entire process has become just as meaningful as the collection itself.
Finding the right manufacturer was probably the biggest challenge. I lost track of how many conversations I had, how many samples I reviewed, and how many late nights went into bringing this to life. There was a lot of trial and error, but I’ve learned so much along the way.
Throughout the design process, I felt especially connected to my Nana Jo, who passed away just a few months before I launched Nora Jo Co. I kept going back to the photo album she sent me years ago for inspiration. Looking through those photos brought back all those comfortable childhood memories that so many of us forget about in the busyness of everyday life. It made me slow down, reflect, and really think about what I wanted this collection to feel like.
I’m going to be sharing a lot more of the process, the inspiration, and everything that went into creating it, so I promise you’ll see it all soon. In the meantime, head over to my page and take a peek at the cover photos 👀❤️