Rural Apparel

Rural Apparel Clothing store

09/11/2024

Due to a sudden loss in the family, we will not be open today. The 90% off sale will resume tomorrow, Sept 12. Thank you for understanding.

🔥 Take 70% off storewide this week 🔥Bring your Christmas list, snag some birthday gifts, grab your friends and go on a s...
09/03/2024

🔥 Take 70% off storewide this week 🔥

Bring your Christmas list, snag some birthday gifts, grab your friends and go on a spree for yourselves, OR at these prices, DO ALL THREE! 😉

This weeks hours:
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 4pm

*Storewide excludes items on hold. Hold items will receive the discount that was active the week they were put on hold.

📸 SHOE SPOTLIGHT 📸While we’re down to a quarter of what we had a few weeks ago, we still have some shoes to move. 📦Every...
08/28/2024

📸 SHOE SPOTLIGHT 📸

While we’re down to a quarter of what we had a few weeks ago, we still have some shoes to move. 📦

Every single pair we have left available is here!👇🏽

Prices (reflecting the current discount) & sizes in comments!

💥 50% OFF STOREWIDE 💥All seasons are up front and on the floor. ☀️🍁❄️We’re open Monday-Thursday, 10am-6pm this week!We’l...
08/26/2024

💥 50% OFF STOREWIDE 💥

All seasons are up front and on the floor. ☀️🍁❄️

We’re open Monday-Thursday, 10am-6pm this week!

We’ll be closed Friday and Saturday for Labor Day. 📆

My mind was apparently elsewhere this morning and I forgot to flip the door sign. 🥴 We’re open!And while I got ya here, ...
08/15/2024

My mind was apparently elsewhere this morning and I forgot to flip the door sign. 🥴 We’re open!

And while I got ya here, I just want to say I’m so grateful to be feeling all the love! The clash of my excitement to go home versus the sadness of our shoppers has been nothing short of a whirlwind but I’m glad to be going out like this rather than the alternative. Y’all have been so good to us! 🥹

Gentle reminder, RA itself is not for sale. Bummer, I know. I simply waited too long. I have had one foot out the door for a year and I got to the point where I am just not willing to stay and keep it alive during a transition. I love this place but my heart aches to go back home. There are so many cool ideas going around about what will be in this building next and I am super excited to see other dreams and goals be met here. The building is officially listed and on the market. You can contact Darren at Adams Realty if you think this place might be a part of your future! ❤️

As for all the messages, emails, texts, and comments I still need to reply to- I promise I am working on it! 😉

P.S- even on the homestretch, I am still giddy about y’all scoring deals here. There are 2.5 days left of 40% off storewide! 🎉

PSA: I’m packing up and going home, y’all! ❤️RA was never my forever and it has served its purpose for my family. We are...
08/07/2024

PSA: I’m packing up and going home, y’all! ❤️

RA was never my forever and it has served its purpose for my family. We are dismantling the brand and listing the building for sale. Tearing down the brand was absolutely not how I planned for the transition to go but a plan is just that, right? A plan. And sometimes, plans need to change.

Hear me out.

While I originally intended to grow the business for seven to ten years and then sell the brand off to someone else, I simply didn’t dream RA would get so big so fast and allow us to reroute our lives as quickly as it did.

If we have ever chatted about RA in depth, then you already know this was the whole goal. Created as a stepping stone and a crutch, RA was a leap of faith with the sole intention being for my husband to eventually be able to leave his long-time factory job so that we could work together, for ourselves, and be able to prioritize our large family to the fullest.

Goal met and then some! We now own TWO successful small businesses and are ready to focus on just one together, allowing us to even better prioritize our marriage, children, and homesteading lifestyle.

Honestly, just six weeks ago the plan was still to offer up RA (the business + the building together) for sale. I couldn’t fathom the thought of dismantling the brand I spent way too many all-nighters building. Also, I didn’t want people to think I failed. I didn’t want people to think we were going under. I didn’t want people to think I couldn’t do it all. The store is beautiful and so loved, how could it just cease to exist? So many people will be disappointed. Not an option.

On the other hand, it’s Summer and you only get so many with your kiddos. Our youngest is starting Kindergarten and our oldest is starting Senior year; There are four more darlings between them. I don’t want to miss a dang thing. Also, I hire every August. If I sell RA as is, I need to rehire and train because my current amazing girls are about ready to start their adult lives. Not to mention, if I sell as is, then I have to start shopping, what seems like endless hours, to stock up for busy season and then when the store does sell, I will have to stick around and teach someone how to run this place from top to bottom. Football is coming up followed by wrestling. We have five wrestlers this year. How bad do I want to go home? Bad. But, wait, RA MUST exist!

I prayed about my distress. I even prayed about a different business model. I prayed about the pros and the cons to everything and for clear guidance. The answer? Pride is the only thing that says RA must exist. I know that RA got my husband out of that factory after almost two decades of his devotion. I know that even though I stepped back last year and paid my girls to run RA nearly full time so that I could go back to fully prioritizing family, that it still turned enough profit to significantly benefit us. I know that I am leaving on my own terms because it’s what I WANT. I know I am not going under. I know that people will talk regardless so that shouldn’t be a factor. I know that I will never regret leaving a material brand behind to spend more time with my husband and kiddos. That is, afterall, why RA was created. Besides that, to my family, RA will always exist. It’s what got us to where we are today and you can’t take that away. I’m at peace. So much so, that I’m willing to change the plan.

In conclusion, if you own a small business and want to upgrade or add items, let’s talk! We have so much that will be up for grabs from mannequins and tables to our POS and much more. If you’re by any chance looking for a nice little building to begin the next chapter of your own hopes and dreams, we will be listed very soon. To everyone else, don’t miss these next six weeks of super deals and super hugs.

THANK YOU, from the bottom of our hearts, to everyone who made RA what it is and for your loyal support. We have seriously met THE BEST people on this journey, many of whom we now call friends. As a collective, your drive to shop small and shop local quite literally changed the direction of our lives. We love and appreciate each and every one of you. Continue to shop local and support small businesses; You’re doing big things. As I sit here with a tears in my eyes, I mean that. For real. ❤️RA

P.S. Don’t forget to come use up those gift cards!

Just a few new designs from the $20 tee table ❤️
07/24/2024

Just a few new designs from the $20 tee table ❤️

It’s a beautiful day to get shadow banned. 🤷🏻‍♀️☀️🇺🇸
07/10/2024

It’s a beautiful day to get shadow banned. 🤷🏻‍♀️☀️🇺🇸

Stay safe and we’ll see you Friday. Happy 4th! 🧨
07/04/2024

Stay safe and we’ll see you Friday. Happy 4th! 🧨

06/18/2024
We have so much NEW merch arriving that we need to double down on our “time off” over the next two days to get it sorted...
06/10/2024

We have so much NEW merch arriving that we need to double down on our “time off” over the next two days to get it sorted and shoppable.

Join us Wednesday as we leave our LIVE studio in the back & take a shopping trip around the front of the store!

Hop on and tell us what YOU want to see as we showcase new drops and get first dibs as we unbox $20 mystery tees from Lattimore Claim!

Address

120 N Rollins Street
Centralia, MO
65240

Opening Hours

Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

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