Birdseye Rule

Birdseye Rule Men and Women's Clothing and Goods with Heritage. The shop located in Logan Square neighborhood of Ch

✨STORE CLOSING ✨It’s with such a sad and heavy heart that I must announce that we have to close the store. There are sev...
05/27/2023

✨STORE CLOSING ✨

It’s with such a sad and heavy heart that I must announce that we have to close the store.

There are several reasons we’ve arrived here. The biggest has been my health. I made it through the pandemic, but it turns out I have another big challenge in front of me - fighting cancer.

So now, it’s time I shift all my focus to my health and my family.

The best part of the whole experience of Birdseye Rule has been the community that’s been born out of it. To the new faces turned regular pop ins, to the ones who’ve celebrated life moments in our midst, to the families we’ve watched grow, and to the customers that have become best friends - thank you. You’re what has made this all worth it.

This announcement leaves me teary and grateful and happy for what it has been, and of course really really sad. The worst part will be no longer having this space to see your faces - no longer having Birdseye Rule as such a nexus of community. It’s what I’ll miss the most.

This will be our last week in business, so pop in, buy what’s left (at 75% off!), and take a walk around the shop one last time for me.

Quilted and Fuzzy things kind of season.
11/10/2022

Quilted and Fuzzy things kind of season.

✨GIVEAWAY!!!! ✨We are so excited to be  next local giveaway. Truly, it is an honor to collaborate with such an extraordi...
11/07/2022

✨GIVEAWAY!!!! ✨We are so excited to be next local giveaway. Truly, it is an honor to collaborate with such an extraordinary, salt of the earth person. To enter to win a $300 gift card head over to for all the details .

The winner will be announced 11/11.

Follow for all the best food recommendations always, but also as she features some of the best things in chicago!

📸:

Just a fav jumpsuit, on a fav human. ❤️❤️❤️
11/04/2022

Just a fav jumpsuit, on a fav human. ❤️❤️❤️

🍁Perfect for all the fall gatherings 🍁Available in the shop and online
08/25/2022

🍁Perfect for all the fall gatherings 🍁

Available in the shop and online

☀️sunshine and picnics ☀️Available in the shop and online
05/07/2022

☀️sunshine and picnics ☀️

Available in the shop and online

Spring keeps trying to show its beauty. Until then we’ll just wear it’s soft beautiful pallets until it sticks. Availabl...
05/06/2022

Spring keeps trying to show its beauty. Until then we’ll just wear it’s soft beautiful pallets until it sticks.

Available in the shop and online

☀️ 🌞☀️Spring Uniform🌞☀️🌞Available in the shop and online. Truly have to talk myself into other outfits.
04/23/2022

☀️ 🌞☀️Spring Uniform🌞☀️🌞

Available in the shop and online. Truly have to talk myself into other outfits.

The PJs you stay I all day Available in shop and online
04/16/2022

The PJs you stay I all day

Available in shop and online

Hand carved wood duel Candle taper holders or vase. Available in the shop and online.
04/15/2022

Hand carved wood duel Candle taper holders or vase.

Available in the shop and online.

🌸 spring babes 🌸Available in the shop and online!
04/12/2022

🌸 spring babes 🌸

Available in the shop and online!

☁️ ☁️ Cloud Mirrors ☁️☁️Adding some dreamy curves to any space. Available in the shop and online!
04/09/2022

☁️ ☁️ Cloud Mirrors ☁️☁️

Adding some dreamy curves to any space.

Available in the shop and online!

Address

2319 N Milwaukee Avenue
Chicago, IL
60647

Opening Hours

Tuesday 11am - 7pm
Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm
Sunday 12pm - 6pm

Telephone

+17739048038

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What is the “birdseye rule?”

Our family has retreated to a mis-shapen little lake in northwest Michigan for 103 years. Great-Granddad had a rule that became a camp rite: swim to Birdseye Island in the middle of the lake and back. Doing so means you’re ready to canoe by yourself and swim without a life jacket.

It’s our coming of age, our rite of passage, our Birdseye Rule.

We hope to share a bit of the lifestyle, experience, and brands our family camp emulates.