06/05/2026
Why I Created the Original Lauren in 2010 ๐ณ
I designed the Lauren because I was tired of constantly choosing between style and functionality. I wanted a single, versatile bag that could seamlessly shift from weekend adventures to weekday meetings, from errands to travel - one bag for wherever life takes you.
I knew from the start I wanted a fold-over style; I always loved that look but was frustrated seeing designs that could only be worn two ways. Why limit ourselves? So, I created the Lauren with two detachable straps instead of just one. Suddenly, you could transform it simply by where you hooked the strap onto the bag: shoulder bag, crossbody, fold-over and even handheld clutch, especially with the Mini.
The backpack option? Believe it or not, that was discovered by one of my biggest fans, a true โaha!โ moment for me!
We extended the strap length to 54 inches several years ago, thanks to feedback from women with longer torsos. Thatโs what I love most about being a small business: connecting with you directly, listening, and adapting in a way big corporations simply can't.