10/26/2019
Ok so for those of you who donât know, this right here is me Austin. Iâm the creator and designer of this very special brand Vero Authentic.
I first thought up the idea of creating a clothing brand close to two years ago now, back then I had no idea how to design professionally, how to make a good looking website, how to find the right manufacturer, how to market products, how to choreograph a photoshoot and look book. I also didnât know anything about owning and running an actual company, or anything about the clothing industry in general. On top of all that at the time I had no idea what I wanted the brands aesthetic to look like or what I wanted the brand and itâs message to stand for.
I didnât know how to make my ambitious dream a reality. But I decided to pursue it anyway, because I was passionate about the concept and I knew it could become something truly special. So I began to research and learn everything I could about creating clothing and a brand around it. I began to work everyday for hours because it didnât even feel like work to me. Little by little I began to build this brand from the ground up. I poured my heart into making a unique brand and clothing based on real quality that I personally would love to wear. I had a vision for Vero Authentic that I was actually personally passionate about. One about creating your personality and style around your own vision and ideas. A year and a half later on June 1st 2019 I officially launched Vero Authentic, featuring itâs first collection. I had made my dream a literal physical reality.
This is only the beginning of Vero Authentic and the vision I have for it. With the brand officially launched I am now focusing on growing itâs following and spreading itâs mission. So thank you for following me and the brand so far on this journey, this is only the beginning of the story of Vero Authentic.
-Austin