09/01/2026
😂
“Welcome to the LURE ADHD Rollout: 15 days of me remembering all the things I should’ve been promoting weeks ago.” 😭😂
So apparently when you relaunch a website, you’re supposed to actually PROMOTE the relaunch. 😭
My ADHD: “We have plenty of time.”
The calendar: September 15th is literally around the corner.
Sooooo… welcome to the completely organized, absolutely planned, definitely-not-being-created-as-I-go LURE 13-Year Anniversary ADHD Rollout. 😂
On September 15, 2026, LURE officially celebrates 13 YEARS ONLINE and the NEW www.ishoplure.com goes live.
Same LURE.
Same mission.
Much bigger vision.
And while I’ve been over here redesigning websites, moving things around 37 times and deciding I suddenly hate fonts I picked 48 hours ago 😭… y’all are STILL SHOPPING.
So special shoutout to our clients in DENVER and THE BRONX who just placed orders! 🖤
Thirteen years later and LURE is still shipping across the country. THAT part never gets old.
Between now and September 15th, I’m taking y’all behind the scenes: old LURE, new LURE, products, throwbacks, website previews, client love, probably a few things I forgot existed 😂 and the story behind building this brand for 13 years.
The LURE you know built the foundation.
The LURE you’re about to meet is the evolution.
09.15.26.
A NEW ERA OF LURE.
Now let me go make an actual content calendar before my ADHD decides we should redesign something else. 😭😂
