FRET12

FRET12 FRET12 is born from a shared passion for guitar and nomadic tour culture. All-access. Rock N' Roll.

From studio to stage and everywhere between, FRET12 peels back the curtain with content that provides a raw, behind-the-scenes look into Rock N' Roll Artists and culture today. "The Sound and The Story" documentary series boasts never-before-seen interviews, storytelling and in-depth coverage of some of today's most influential Rock artists.

String Thing 👀
05/28/2026

String Thing 👀

Seen on tour with Alter Bridge. The Fat F Tee, out in the world.📷
05/26/2026

Seen on tour with Alter Bridge. The Fat F Tee, out in the world.

📷

The Studio Shirt in Japanese Denim. The fabric has weight to it, the kind that softens with wear and gets better the lon...
05/21/2026

The Studio Shirt in Japanese Denim. The fabric has weight to it, the kind that softens with wear and gets better the longer you have it. Cut and sewn in Chicago, the same way we make everything in our studio. Made to last. This month’s 12th Release.
 
💥Available in the shop + online at fret12.com

Lightweight, unstructured, fits anywhere. The Bolt hat in faded gray pairs perfectly with the Japanese Denim Studio Shir...
05/19/2026

Lightweight, unstructured, fits anywhere. The Bolt hat in faded gray pairs perfectly with the Japanese Denim Studio Shirt, this month's 12th Release, cut and sewn in Chicago.

💥 Shop the NEW collection:
https://www.fret12.com/collections/new

This month’s 12th Release features two fresh takes on our classic Studio Shirt, now in Japanese Denim and Plaid Blue 🔗 P...
05/15/2026

This month’s 12th Release features two fresh takes on our classic Studio Shirt, now in Japanese Denim and Plaid Blue 🔗 Paired with our Bolt Six Panel Hat in Faded Gray — lightweight, unstructured, and easy to toss in a bag on the go.

05/14/2026

Image We welcomed into the shop at FRET12 to perform “Therapy.” He also shared where the song came from, and broke down how it comes to life on guitar for The Sound And The Story.

The track appears on Wyatt’s new album The Understudy, available now.

💥 Watch the full performance + breakdown on YouTube. Link in bio ⇈

This month’s 12th Release features two fresh takes on our classic Studio Shirt, now in Japanese Denim and Plaid Blue 🪴🎸 ...
05/14/2026

This month’s 12th Release features two fresh takes on our classic Studio Shirt, now in Japanese Denim and Plaid Blue 🪴🎸 And for your studio, three screen-printed pennants featuring fan-favorite graphics: Simply Analog, I Miss My Old Stereo, and F-Bomb.

May 12 drop is live. Two new studio shirts and three screen-printed pennants are in the shop.Featured here: the Plaid St...
05/12/2026

May 12 drop is live. Two new studio shirts and three screen-printed pennants are in the shop.

Featured here: the Plaid Studio Shirt. 100% cotton, designed, patterned, cut, and sewn in our Chicago studio.
 
Shop the NEW collection at the link in bio.

05/11/2026

We had the chance to welcome into FRET12 for a Session while he was in Chicago, performing the title track from his debut album, Electric Love, out now.

The album feels both timeless and completely his own. During our interview, Brother Wallace nails it:
“In writing this album, I wanted people to experience love again. Experience fun, learn to dance again. Learn to have a good time, learn to let go of inhibitions.”

💥 Watch “Electric Love” now, and catch the full session on YouTube. Link in bio.

05/07/2026

Mac DeMarco kicks off the first outdoor Salt Shed show of the season tonight, right outside our shop.

To mark the occasion, we’re highlighting this zine published by in Zurich, featuring a collaboration between Mac and created while on European tour in 2017.

💥Find a copy at FRET12 inside while they last

💥Fun fact: Stefan Marx also designed the handwritten title on Salad Days.

Address

1357 N Elston Avenue #165
Chicago, IL
60642

Opening Hours

Friday 12pm - 5pm
Saturday 12pm - 5pm

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