Uroko I dedicate my uroko apparel line to my grandad, John Gregerson. He introduced me to the art of fishi

I grew up hauling crab pots. Waiting to see what comes up, then sitting down to a simple meal. That rhythm never really ...
02/15/2026

I grew up hauling crab pots. Waiting to see what comes up, then sitting down to a simple meal. That rhythm never really leaves you.⁠

Dungeness crab is a staple of the West Coast fishery. The work, the anticipation when the gear breaks the surface, and the reward that follows. That experience is what our Dungeness Crab tees are built around. Two styles in different colorways.⁠

Along with the tees, you’ll find recipes and straightforward guides on how we catch, clean, and cook crab, plus our go to dipping sauce for fresh crab.⁠

Take what you need. Follow the rules. Respect the ocean.⁠

02/14/2026

Outdoor coatings are an available option on our metal prints.

02/13/2026

The West Coast Lobster metal print coming together. Drilling, mounting, stepping back, and calling it done. Printed on high gloss metal for crisp detail and strong color, built to hold up indoors or out.⁠

Each piece is signed and numbered, made to order, and part of a limited run.⁠

Drawn from the sea.⁠

SUPER MEGA SALE⁠Up to 69% off tees, hoodies, long sleeves, hats, and beanies.⁠⁠We just dropped 20+ newly discounted piec...
02/11/2026

SUPER MEGA SALE⁠
Up to 69% off tees, hoodies, long sleeves, hats, and beanies.⁠

We just dropped 20+ newly discounted pieces across core styles. Sizes are limited and once they’re gone, they’re gone.⁠

From $10 tees to half off hoodies and hats, now’s a good time to stock up.⁠


KING TIDE MUSSELSLast week the winter king tides opened the reef for a short window in the afternoon. We grabbed buckets...
01/16/2026

KING TIDE MUSSELS

Last week the winter king tides opened the reef for a short window in the afternoon. We grabbed buckets and gloves and went out to harvest mussels by hand while the tide was low, moving carefully across the rocks and tidepools as the reef filled with crabs, starfish, fish, and the occasional octopus.

Back at the house the mussels were cleaned and cooked into a pot of steamed mussels in white wine with warm bread on the side.

The full story and recipe are on the blog at uroko.com

GRANDPA HATSBuilt for long days on the water and slow afternoons on the porch.This collection draws from old school dad ...
01/13/2026

GRANDPA HATS

Built for long days on the water and slow afternoons on the porch.

This collection draws from old school dad hats and classic rope styles, with an easy-wearing feel and durability at the center of every design.

Each piece features original Uroko artwork inspired by life around the water, from striped bass and halibut to salmon, octopus, and flowing water patterns.

The look is simple and familiar. Built to last.

Available now at uroko.com

Reel in the perfect gift!🎣 Don’t miss out! Order by 12/17 to guarantee delivery before the holidays. Whether it’s gear f...
12/18/2025

Reel in the perfect gift!

🎣 Don’t miss out! Order by 12/17 to guarantee delivery before the holidays. Whether it’s gear for your next big catch or the ultimate surprise for the angler in your life, make it count!

The holidays are almost here—shop now and make waves this season!

🎁 Don't miss out! All orders shipped by 12/17 will arrive on time across the continental U.S.! After this date, we can't...
12/17/2025

🎁 Don't miss out! All orders shipped by 12/17 will arrive on time across the continental U.S.! After this date, we can't guarantee timely delivery. So, finish your holiday gift shopping today and make this season unforgettable!

Giving you a little extra warmth this holiday season ...Spend $100 and receive a free uroko brand beanie.Happy Holidays!...
12/16/2025

Giving you a little extra warmth this holiday season ...
Spend $100 and receive a free uroko brand beanie.
Happy Holidays!
Thank you for the support.

Come join us at Berdels Swift Street location tomorrow Saturday 10/13) from 10-4. I’ll be selling a ton of odds and ends...
12/13/2025

Come join us at Berdels Swift Street location tomorrow Saturday 10/13) from 10-4. I’ll be selling a ton of odds and ends from my studio and from our warehouse. Random hats that have never been sold in stores or online. Wood cut outs of fish. Framed prints. I have a ton of stuff to get rid of and the prices will be right. Come say hello and score a deal. 🤙🏽 Happy Holidays friends.

Savor the taste of simplicityFreshly grilled sardines, a sprinkle of spice, and a touch of olive oil—pure coastal bliss ...
12/13/2025

Savor the taste of simplicity

Freshly grilled sardines, a sprinkle of spice, and a touch of olive oil—pure coastal bliss on a plate. Pair it with an ice-cold cerveza for the ultimate laid-back dining experience. 🍺✨

Sometimes, the best meals are the simplest. Who else loves these rustic flavors that remind us of seaside getaways?

For more seafood culinary inspiration, check out our blog!

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Cloverdale, CA

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