04/29/2026
Austin C. Knight, 20, of Liberty, Alabama, is the Founder, Chief Executive Officer, and Creative Director of Mutt Outfitters.
Raised in the heart of small-town Alabama, Austin was brought up around faith, family values, hard work, and community — principles that would later become the foundation of the brand he created. With a deep appreciation for southern heritage and authentic storytelling, he founded Mutt Outfitters with the vision of building more than just an apparel company, but a brand that genuinely represents the people, traditions, and lifestyles of the rural South.
Austin is currently employed full-time with Georgia-Pacific, where he serves as a Material Coordinator. Balancing long shifts and demanding responsibilities while continuing to build and lead a growing company has become a reflection of his dedication, discipline, and determination to succeed.
In recent years, Austin has become increasingly devoted to his faith and personal walk with Christ. His faith continues to shape not only his personal life, but the direction and purpose behind Mutt Outfitters itself. Through the company, he hopes to encourage authenticity, fellowship, kindness, and meaningful storytelling while remaining welcoming to people from all walks of life.
Outside of business, Austin’s background includes experience in industrial operations, emergency response environments, public service, and leadership-focused roles that helped shape the work ethic and resilience he carries today. Known for being deeply hands-on with the company, he remains actively involved in every aspect of the brand — from creative direction and collection development to media coordination, administrative operations, marketing strategy, and community outreach.
What started as a small-town vision has continued to grow into a developing southern lifestyle brand centered around faith, storytelling, and community connection.
For Austin, Mutt Outfitters has never simply been about clothing.
It has always been about creating something real.
The Good ole Boys, behind a Good ole Story.
— Mutt Outfitters