White River Running Company

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White River Running Company Local Specialty Running Store - Providing running/walking shoes, apparel, nutrition, accessories and specializing in shoe fittings.
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Our mission is to provide the highest quality customer service in the local industry; ensure that each customer receives a gait analysis fit test to ensure proper shoe fit; and play an integral part in the community by offering information, motivation, and inspiration.

10/15/2026

The newly updated Endorphin Speed 6 is now available at WRRC!

New PWRRUN PBX foam delivers increased cushion and efficiency with 2mm more foam underfoot for maximum performance.

A newly designed nylon plate provides increased propulsion with faster and smoother transitions.

Try jt out for yourself. Store hours are Monday through Friday 10-7 and Saturday 10-5!

Shop with us through October 17th to save big on socks! All sock brands are B3G1F. Mix and match any brand and size. Pic...
10/05/2026

Shop with us through October 17th to save big on socks! All sock brands are B3G1F. Mix and match any brand and size. Pick out 3 and your 4th pair is FREE!

Anything but your average stability shoe, the Arahi 9 maintains a secure ride while using inconceivably soft materials a...
10/01/2026

Anything but your average stability shoe, the Arahi 9 maintains a secure ride while using inconceivably soft materials and it’s now available at WRRC! The secret lies in Hoka’s enhanced H-frame™ technology. A stabilizing system that combats overpronation while providing a smooth entry into the gait cycle. Hoka paired this secure base with an engineered mesh upper crafted with tighter mesh on the medial side for enhanced support. The result? A streamlined stability shoe with unprecedented cushioning.

Get yours at WRRC today!

‼️New addition from SmellWell‼️The freshener bag is great for keeping shoes and gear fresh on the go. Powered by activat...
09/10/2026

‼️New addition from SmellWell‼️

The freshener bag is great for keeping shoes and gear fresh on the go. Powered by activated moso bamboo charcoal and minerals that refresh and deodorize. Get one for your student athlete today at WRRC!

Available in four colors.

We are closed today in observance of Labor Day. We will be open with normal hours tomorrow!
09/07/2026

We are closed today in observance of Labor Day. We will be open with normal hours tomorrow!

09/03/2026

The Brown County YMCA Hilly Half Marathon hopes to highlight our county, promote health, well-being and create a true sense of community.

Address

3142 N National Road
Columbus, IN
47201

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 5pm

Telephone

+18124188121

Website

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