grade cycling

we. are. climbers. Startup cycling brand, born in Oakland, California. will try to be concise. muting all the daily noise. why cycling apparel? simple. period. grade.

who we are, why are we doing this?

if you got all the way to this section, you might as well take out the whiskey bottle and the old jazz records, because it is about to become philosophical in here. the best way to understand who we are, and why are we doing this, is by answering a question most of us had to respond to at one time or another… why do you like to climb? because it is fun, and har

d, and a way of understanding who we are as people, what are we really made of. riding a bike, and especially going up, puts everything in the place it really belongs. the simplistic pleasure of being self-propelled to the summit of a mountain, through whatever the elements, to find nothing but a great view and the incredible feeling of accomplishment. - i guess we like difficult things, we like being told not to do something, and then finding ourselves doing it a second later.

ok, so, aren’t there enough difficult things to do out there? because there are few brands that we actually like, and even less that we personally identify with. we are not a seasonal-design, mass-producing sell-quickly apparel brand. we develop highly differentiated technical apparel focused on serious cyclists. minimal and simple. we believe that in this overcrowded market, there is still space for a brand to hold a flag for the climbers, the stubborns, the pain addicts. a brand that can boldly talk about what one feels and thinks while riding up. a brand with soul and personality.

we develop every single product with passion and attention to detail. we don’t cut corners. our products use the lightest materials, the cuts that will optimize climbing and descending, and what we like to wear on our rest days.

we treat people, the way we like to be treated.

why grade? if you climb… you know why.

that’s us.

06/20/2022

It's not the mountain that we conquer, but ourselves.

04/15/2022

Corner office view from

04/06/2022

Climb until there is nothing else left to climb.

03/22/2022

Climbing in style! sporting our iconic 3rd generation King of Pain jersey and bibshorts.

03/21/2022

Spring time is here! Enjoy the ride with some nice new kit.

02/12/2022

Saturyay!!! Our buddy cruising through the Spanish landscape sporting his King of the Road kit.

02/05/2022

Are you ready to play?
A staple piece in any serious climber's arsenal. the cycling vest is one of the most versatile tools a climber will ever use. windy, cold, hot... this will give you flexibility and comfort, for any given condition.

02/02/2022

This instant classic merino wool jersey will keep you warm and toasty as the chilly autumn breeze refreshes your rides.

grade lana jersey is built with an insulating super-soft lightweight 160 gsm merino wool with a full-length zipper for better regulation of body temperature.

An incredibly versatile jersey, perfect for the early-spring base miles and for the crisp autumn weather adventures.

01/15/2022

Welcome to climb country.
and his notorious adventures.

12/04/2021

Orange is the new black.

11/25/2021

Have you visited the UK 🇬🇧 this time of the year? The weather is ... lovely?
Our friend embodies rule no.5, and rides through the Scottish roads.

11/05/2021

grade mountain pass jacket uses 100% eVent® technology, a fabric designed to work as a waterproof and breathable membrane, based on pores, that work like the human skin, allowing moisture and sweat to be evicted to the surface layers of the fabric enhancing the performance and speed of the drying process, adding insulation and supreme breathability.

Address

Danville, CA

Website

http://www.gradecycling.com/

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