River City Optical

River City Optical River City Optical is a family-owned boutique optical in Danville, VA offering eyewear with a personalized, no-pressure experience.
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We focus on one-on-one care so you get better eyewear and clearer vision.

๐Ÿ’™ Featured Frame Friday ๐Ÿ’™Looking for a frame thatโ€™s lightweight, modern, and comfortable enough for all-day wear? This D...
06/12/2026

๐Ÿ’™ Featured Frame Friday ๐Ÿ’™

Looking for a frame thatโ€™s lightweight, modern, and comfortable enough for all-day wear? This Ducati frame combines a sleek semi-rimless design with sporty styling and subtle blue accents for a look thatโ€™s professional, yet distinctive.

Whether you're in the office, on the road, or enjoying a night out, this frame offers a clean, polished look without sacrificing comfort.

๐Ÿ“ Stop by River City Optical in Downtown Danville to try it on in person.
๐Ÿ‘“ Personalized styling and expert fitting included with every pair.

See clearly. Feel confident. Finally love your glasses.

06/12/2026

New Frame Arrivals at RCO!

Stop by today and take at look at these beauties!

434-228-7506

Call or text today to get started on your perfect pair!!

We had a special visitor today at RCO! Wallen stopped by to try on some glasses. We love 103.3 WAKG and all they do to s...
06/11/2026

We had a special visitor today at RCO!

Wallen stopped by to try on some glasses.

We love 103.3 WAKG and all they do to support us! Thank you! ๐Ÿฉท

๐‘๐ž๐ญ๐ข๐ซ๐ž๐ ๐š๐ง๐ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐ก๐š๐ฏ๐ž ๐ฏ๐ข๐ฌ๐ข๐จ๐ง ๐ข๐ง๐ฌ๐ฎ๐ซ๐š๐ง๐œ๐ž? ๐–๐ž ๐œ๐š๐ง ๐ก๐ž๐ฅ๐ฉ. ๐Ÿ‘“One of the biggest surprises for many retirees is losing thei...
06/09/2026

๐‘๐ž๐ญ๐ข๐ซ๐ž๐ ๐š๐ง๐ ๐ง๐จ ๐ฅ๐จ๐ง๐ ๐ž๐ซ ๐ก๐š๐ฏ๐ž ๐ฏ๐ข๐ฌ๐ข๐จ๐ง ๐ข๐ง๐ฌ๐ฎ๐ซ๐š๐ง๐œ๐ž? ๐–๐ž ๐œ๐š๐ง ๐ก๐ž๐ฅ๐ฉ. ๐Ÿ‘“

One of the biggest surprises for many retirees is losing their vision benefits. The good news? You don't need a vision plan to get quality eyewear at a fair price.

At River City Optical, we offer eyewear options for a variety of budgets, and many of our glasses are priced lower than what you'll find at larger competitors. We also offer flexible payment options to help make your new eyewear more affordable.

โœจ Personalized service from a Licensed Optician
โœจ Eyewear for different budgets
โœจ Flexible payment options available
โœจ We help maximize any available out-of-network benefits
โœจ Honest recommendations based on your needsโ€”not sales goals

Don't put off seeing clearly because you no longer have vision coverage. Stop by and let us show you the options available!

๐Ÿ“ Downtown River District, Danville, VA
๐Ÿ“ž 434-228-7506

๐—ช๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—ฝ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐—ผ๐—ณ๐—ณ ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐˜„๐—ฒ ๐˜„๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐˜„๐—ฎ๐˜†? ๐Ÿ‘€ ๐—ก๐—ฒ๐˜„ ๐—ด๐—น๐—ฎ๐˜€๐˜€๐—ฒ๐˜€? ๐—”๐—ป ๐—ฎ๐—ฑ๐—ท๐˜‚๐˜€๐˜๐—บ๐—ฒ๐—ป๐˜? ๐—ข๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—ป๐˜๐—ฎ๐—ฐ๐˜๐˜€? ๐—–๐—ผ๐—บ๐—ฒ ๐˜€๐—ฒ๐—ฒ ๐˜‚๐˜€ ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ...
06/07/2026

๐—ช๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐—ฒ๐—ฒ๐—ป ๐—ฝ๐˜‚๐˜๐˜๐—ถ๐—ป๐—ด ๐—ผ๐—ณ๐—ณ ๐˜„๐—ต๐—ถ๐—น๐—ฒ ๐˜„๐—ฒ ๐˜„๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐˜„๐—ฎ๐˜†? ๐Ÿ‘€ ๐—ก๐—ฒ๐˜„ ๐—ด๐—น๐—ฎ๐˜€๐˜€๐—ฒ๐˜€? ๐—”๐—ป ๐—ฎ๐—ฑ๐—ท๐˜‚๐˜€๐˜๐—บ๐—ฒ๐—ป๐˜? ๐—ข๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—ป๐˜๐—ฎ๐—ฐ๐˜๐˜€? ๐—–๐—ผ๐—บ๐—ฒ ๐˜€๐—ฒ๐—ฒ ๐˜‚๐˜€ ๐˜๐—ผ๐—บ๐—ผ๐—ฟ๐—ฟ๐—ผ๐˜„!

Vacation mode is officially coming to an end! โ˜€๏ธ๐Ÿ‘“

We are excited to be back and ready to help you see your best. Thank you for your patience while we were away and for continuing to support our small business.

๐Ÿ“… We will reopen tomorrow, Monday, June 8th, at 9:00 AM.

Whether you need new glasses, sunglasses, safety eyewear, contact lenses, or just a quick adjustment, we're here for you.

We can't wait to see everyone back in the office!

๐Ÿ“ Downtown Danville
๐Ÿ“ž 434-228-7506

โœจ FRAME OF THE WEEK โœจMeet the Belkis in black/white by Plume โ€” a frame that perfectly blends artistic detail with lightw...
06/05/2026

โœจ FRAME OF THE WEEK โœจ

Meet the Belkis in black/white by Plume โ€” a frame that perfectly blends artistic detail with lightweight comfort. The bold black front paired with the unique white pattern creates a look that is modern, stylish, and effortlessly different. ๐Ÿค๐Ÿ–ค

Even better? This frame is made from stainless steel, making it:
โœ”๏ธ Lightweight for all-day comfort
โœ”๏ธ Durable and resistant to corrosion
โœ”๏ธ Flexible for a more comfortable fit
โœ”๏ธ Great for people wanting strength without bulky frames

If you love eyewear that feels as good as it looks, this one is definitely worth trying on.

Stop by River City Optical or browse more styles online at river-city-optical.com ๐Ÿ‘“โœจ

๐Ÿ‘๏ธ CONTACT LENS TIP ๐Ÿ‘๏ธYour contact lenses can only be as healthy as the habits behind them.A few simple stepsโ€”washing yo...
06/04/2026

๐Ÿ‘๏ธ CONTACT LENS TIP ๐Ÿ‘๏ธ

Your contact lenses can only be as healthy as the habits behind them.

A few simple stepsโ€”washing your hands, replacing lenses on schedule, and never sleeping in contacts unless approved by your eye doctorโ€”can help keep your eyes comfortable and your vision clear.

Small habits make a big difference when it comes to protecting your eye health.

Need to order contacts? We accept outside contact lens prescriptions and are happy to help you find the best option for your lifestyle.

๐Ÿ“ Downtown Danville, VA
๐Ÿ“ž 434-228-7506

What contact lens questions do you have? Drop them below! ๐Ÿ‘‡

๐ŸŽ‰๐ŸŽ‚ ๐‡๐š๐ฉ๐ฉ๐ฒ ๐๐ข๐ซ๐ญ๐ก๐๐š๐ฒ ๐ญ๐จ ๐Ž๐ฎ๐ซ ๐Ž๐ฐ๐ง๐ž๐ซ, ๐€๐ฆ๐›๐ž๐ซ! ๐ŸŽ‚๐ŸŽ‰Today we're celebrating the heart behind River City Optical โ€” Amber Mercado !Am...
06/02/2026

๐ŸŽ‰๐ŸŽ‚ ๐‡๐š๐ฉ๐ฉ๐ฒ ๐๐ข๐ซ๐ญ๐ก๐๐š๐ฒ ๐ญ๐จ ๐Ž๐ฎ๐ซ ๐Ž๐ฐ๐ง๐ž๐ซ, ๐€๐ฆ๐›๐ž๐ซ! ๐ŸŽ‚๐ŸŽ‰

Today we're celebrating the heart behind River City Optical โ€” Amber Mercado !

Amber took a leap of faith and turned a dream into reality when she opened River City Optical. Her passion for helping people see clearly, feel confident, and truly love their glasses is what makes our boutique so special. From helping patients find the perfect frame to making sure every pair fits just right, she pours her heart into every detail.

If you've ever visited River City Optical, chances are Amber has made you feel like family. Her dedication, kindness, and commitment to personalized care are the foundation of everything we do.

Please join us in wishing Amber a very happy birthday! ๐ŸŽ‰ We are so thankful for her vision, hard work, and the amazing community that continues to support her dream.

๐Ÿ’™ Leave her a birthday wish in the comments below!

June is here and weโ€™re so excited for whatโ€™s ahead at River City Optical ๐Ÿ’™โœจWeโ€™ve added beautiful new styles from Tory Bu...
06/01/2026

June is here and weโ€™re so excited for whatโ€™s ahead at River City Optical ๐Ÿ’™โœจ

Weโ€™ve added beautiful new styles from Tory Burch, Michael Kors, Polo Ralph Lauren, and Ralph Lauren โ€” plus we always have our BOGO 50% OFF sale on select frames!

We are also thankful for every single person who continues to support our small business. Little by little, River City Optical continues to grow because of this amazing community.

๐Ÿ“ฃ Please note: We will be closed June 1stโ€“June 5th for vacation and will re-open Monday, June 8th!

Weโ€™ve also made updates to our website, including an easy Consultation Form to help make your experience even better.

๐Ÿ“ Visit us online at river-city-optical.com
๐Ÿ“ž Call/Text: 434-228-7506

Weโ€™re taking a little vacation break โ˜€๏ธ๐ŸŒฟRiver City Optical will be closed June 1 โ€“ June 5 as we take some time to rest a...
05/30/2026

Weโ€™re taking a little vacation break โ˜€๏ธ๐ŸŒฟ

River City Optical will be closed June 1 โ€“ June 5 as we take some time to rest and recharge. We will re-open Monday, June 8th at 9 AM.

If you have any questions while weโ€™re away, feel free to call or text us at 434-228-7506 and weโ€™ll do our best to assist you.

Thank you all so much for your continued support of our small business. We appreciate each and every one of you and look forward to seeing you soon! ๐Ÿ’™

Visit us online at https://river-city-optical.com/.

Address

308 Craghead Street Suite 102B
Danville, VA
24541

Opening Hours

Monday 9am - 4:30pm
Tuesday 9am - 4:30am
Wednesday 9am - 4:30pm
Thursday 9am - 4:30pm
Friday 9am - 4:30pm

Telephone

+14342287506

Website

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