Alexander Daas Opticians - Del Mar

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Alexander Daas Opticians - Del Mar Optical boutique carrying a top selection of independent and luxury eyewear.

Visit us for your personal styling experience!
DEL MAR | LOS ANGELES | SAN CLEMENTE | SAN FRANCISCO Located in the heart of Del Mar Village, in Del Mar - San Diego, this ALEXANDER DAAS Opticians location is San Diego's premier independent eyewear destination w/ over 40 years history. Our eyewear stylists & opticians are specially trained in luxury fittings & we offer the best RX lens craftsmanship & curation of luxury & independent sunglasses and eyeglasses from Barton Perreira, Celine, Blake Kuwahara, Lindberg, Lunor, Robert Marc, ALEXANDER DAAS & more. Prescription sunglass and eyeglass purchases with us are eligible for FSA Flex Dollars. We also work with all vision plans by utilizing our Luxury Eyewear Plan, which essentially matches your VSP, EyeMed or any other vision plan, but provides a much higher quality and turnaround time.

We invest in good sheets, nice cars, beautiful clothes, and designer bags. But what about our eyes? The very things that...
10/30/2026

We invest in good sheets, nice cars, beautiful clothes, and designer bags. But what about our eyes? The very things that allow us to see, experience, and appreciate the world around us every single day.

They deserve a little more love, too.

10/28/2026

In various serious relationships.

Serving up eyewear wiseness from our experienced opticians. Here’s what you shouldn’t do: - Don’t take your glasses off ...
10/27/2026

Serving up eyewear wiseness from our experienced opticians. Here’s what you shouldn’t do:

- Don’t take your glasses off with one hand.
- Don’t wear your glasses on top of your head.
- Don’t wipe your glasses with your shirt.
- Don’t leave your glasses on the dashboard.
- Don’t clean your glasses with household cleaners.
- Don’t wear your glasses in the sauna.
- Don’t put your glasses down lens-first.
- Don’t adjust your glasses with a hair dryer.
- Don’t ignore crooked glasses.
- Don’t let salt water dry on your glasses.

There’s more to a good pair of glasses than meets the eye. From proportions to fit, the smallest details make the bigges...
10/22/2026

There’s more to a good pair of glasses than meets the eye. From proportions to fit, the smallest details make the biggest difference. Consider this your crash course in choosing eyewear well.

10/21/2026

Convenience is the ultimate luxury.

10/17/2026

If you were affected by the Orange County fires this weekend, whether you are in San Clemente or other parts of the county, please come by our San Clemente location this weekend on Avenida Del Mar. We have set aside a certain amount of glasses and we will provide those who have lost their frames with a pair and single vision lenses, on the house.

Your eyes do a lot for you. When was the last time you returned the favor?Seeing clearly is only part of the picture. A ...
10/14/2026

Your eyes do a lot for you. When was the last time you returned the favor?

Seeing clearly is only part of the picture. A comprehensive eye exam checks both your vision and the health of your eyes, and can also catch early signs of other health issues, too.

It can identify whether you need a prescription or an update, and detect conditions like glaucoma, macular degeneration and diabetic eye disease, which can develop before you notice symptoms. Finding problems early gives you more opportunity to treat them and protect your sight.

Your eyes can also reveal how conditions like diabetes and high blood pressure are affecting the delicate blood vessels inside them.

An exam is also a chance to understand your personal risks and get guidance on protecting your vision as you age. How often you need one depends on your age, health, family history and your eye doctor’s recommendations.

“I can see fine” is reassuring. Knowing your eyes are healthy is better.

Save this as your reminder to keep regular eye exams on your calendar.

10/13/2026

The biggest misconception about sunglasses? That you only need them when it’s sunny.

UV rays don’t take days off, even when its cloudy. And over time, UV exposure can contribute to premature aging around the eyes, cataracts, and other long-term eye damage.

The good news? Protecting your eyes is pretty simple.

Look for sunglasses with 100% UVA and UVB protection (UV400). And remember, darker lenses don’t necessarily mean better protection. Polarized lenses help reduce glare, but polarization alone doesn’t guarantee UV protection.

Like SPF protects your skin, UV400 protects your eyes.

10/08/2026

Our short list for an afternoon on Larchmont Blvd 🔑

Life is a matter of perspective.
10/07/2026

Life is a matter of perspective.

The  ‘Best Of 2023’ issue hit the stands today and we were voted Best Eyewear Boutique!Just the other week we were also ...
10/05/2023

The ‘Best Of 2023’ issue hit the stands today and we were voted Best Eyewear Boutique!

Just the other week we were also voted Best Eyewear & Sunglasses by the 2023 ‘Best of North Coast’ issue.

We are grateful to our clients and our community for the love you give us, and we promise to always return it 10 fold.

We're thrilled to invite you to our Anniversary Sale, celebrating milestones across all three of our locations:𝐒𝐚𝐧 𝐅𝐫𝐚𝐧𝐜...
08/31/2023

We're thrilled to invite you to our Anniversary Sale, celebrating milestones across all three of our locations:

𝐒𝐚𝐧 𝐅𝐫𝐚𝐧𝐜𝐢𝐬𝐜𝐨 | 44 years
𝐋𝐨𝐬 𝐀𝐧𝐠𝐞𝐥𝐞𝐬 | 10 years
𝐃𝐞𝐥 𝐌𝐚𝐫 | 2 years

All eyeglasses and sunglasses in stock will be up to 75% off, and then there’s lens upside on top of that!

We can’t wait to celebrate this special occasion with you at our shop!

Thank you  for nominating our Del Mar shop  in your San Diego’s Best of 2023 for Best Eyewear Boutique. Please vote at d...
08/12/2023

Thank you for nominating our Del Mar shop in your San Diego’s Best of 2023 for Best Eyewear Boutique. Please vote at daas.pw/SDbest23 everyday until Sept 6 🙏

Del Mar Village got a lot of love! Congrats to all of our neighbors who were nominated in their categories showing why Del Mar Village is the place to be in all of San Diego County!

for Best Bridal Boutique

Del Mar Liquor for Best Liquor Store
deli for Best Pet Store

for Best Swimwear Store

Marquis Fine Jewelers for Best Jewelry Store

for Best Surf Shop

of for Best Cosmetic Surgeon and Best Plastic Surgeon

for Best Day Spa / Resort Spa and for Best Hotel

for Best Sandwiches / Deli

for Best Chinese Restaurant

for Best Pizza - North County

for Best Place to Watch the Sunset

for Best Breakfast / Brunch, Best Locally Owned Coffee Shop and Best Pet Friendly Bar/Restaurant

for Best First Date Bar or Restaurant, Best Fish Tacos, Best Outdoor Dining Patio, Best Overall Restaurant, Best Poke, Best Romantic Restaurant, Best Seafood and Best Waterfront Dining

And Del Mar for Best Beach and Del Mar Dog Beach for Best Dog Park!


Thank you  for nominating our Del Mar shop  in your San Diego’s Best of 2023 for Best Eyewear Boutique. Please vote at d...
08/12/2023

Thank you for nominating our Del Mar shop in your San Diego’s Best of 2023 for Best Eyewear Boutique. Please vote at daas.pw/SDbest23 everyday until Sept 6 🙏

Del Mar Village got a lot of love! Congrats to all of our neighbors who were nominated in their categories showing why Del Mar Village is the place to be in all of San Diego County!

for Best Bridal Boutique

Del Mar Liquor for Best Liquor Store
deli for Best Pet Store

for Best Swimwear Store

Marquis Fine Jewelers for Best Jewelry Store

for Best Surf Shop

of for Best Cosmetic Surgeon and Best Plastic Surgeon

for Best Day Spa / Resort Spa and for Best Hotel

for Best Sandwiches / Deli

for Best Chinese Restaurant

for Best Pizza - North County

for Best Place to Watch the Sunset

for Best Breakfast / Brunch, Best Locally Owned Coffee Shop and Best Pet Friendly Bar/Restaurant

for Best First Date Bar or Restaurant, Best Fish Tacos, Best Outdoor Dining Patio, Best Overall Restaurant, Best Poke, Best Romantic Restaurant, Best Seafood and Best Waterfront Dining

And Del Mar for Best Beach and Del Mar Dog Beach for Best Dog Park!


Address

1414 Camino
Del Mar, CA
92014

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm
Sunday 10am - 6pm

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