DETROIT.NATIVE.APPAREL

DETROIT.NATIVE.APPAREL Together, we will rise from the ashes. DETROIT | NATIVE | APPAREL creates clothing and accessories inspired by the city's rich heritage and culture.

Our product is intended to reflect the balance of grit and glamor exemplified in the city and the resiliency of its residents. Our goal is to ignite local pride and give outsiders a new appreciation for this great city.

We sincerely appreciate the support from everyone over the past four years and want to share the love on our anniversary...
07/24/2018

We sincerely appreciate the support from everyone over the past four years and want to share the love on our anniversary. Please enjoy 40% off your entire order when you checkout with the code : "BIRTHDAY"

Discount expires July 29, 2018.
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Back-to-Back-------------------------DNA313.comInstagram : Twitter : DNA313.tumblr.com
06/19/2018

Back-to-Back
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On this day in 1998, the Detroit Red Wings became back to back Stanley Cup Champions. Sweeping both the Capitals and Fly...
06/16/2018

On this day in 1998, the Detroit Red Wings became back to back Stanley Cup Champions. Sweeping both the Capitals and Flyers in the previous year, the Wings were solidified as a force to be reconed with in the NHL. Lead again by Coach Scotty Bowman and team captain, Steve Yzerman, who also deservingly was named MVP. After going up a quick three games in the series, the Wings continued to apply the pressure in Game 4. Controlling from start to finish the Wings closed out the series in Washington with a score of 4-1. During the ceremony after the game, Vladimir Konstantinov who was still bound to a wheel chair following the tragic accident, joined his teammates on the ice. In an emotional display, Yzerman handed the cup to Vladdie first as the entire team joined him for a victory lap around the rink. Although it was under bittersweet circumstances, the Wings made sure that Konstantinov's name was included on the engraving of the trophy. Following the '98 season, Detroit was officially recognized and respected as Hockeytown, USA. The legend would only continue to grow with a 25 consectuive year streak of playoff apperances and another two Stanley Cup Championships within 10 years.
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On this day in 1997, tragedy struck the Detroit Red Wings organization. Just six days after winning the Stanley Cup Cham...
06/13/2018

On this day in 1997, tragedy struck the Detroit Red Wings organization. Just six days after winning the Stanley Cup Championship, a car crash involving Vladimir Konstantinov, Slava Fetisov, team masseur Sergei Mnatsakanov and driver Richard Gnida would change everything. The Wings would dedicate the next season to these individuals commemorated with a patch bearing the word β€œbelieve” in both English and Russian.
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On this day in 1998, the Wings Game 3 of the Stanley Cup Finals in Washington. In another exciting game, Sergi Federov p...
06/13/2018

On this day in 1998, the Wings Game 3 of the Stanley Cup Finals in Washington. In another exciting game, Sergi Federov put in the game winning goal late in the third period.
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On this day in 1998, the Wings won an exciting Game 2 in the Stanley Cup Finals. After taking the lead in the 1st period...
06/11/2018

On this day in 1998, the Wings won an exciting Game 2 in the Stanley Cup Finals. After taking the lead in the 1st period, the Capitals would have Detroit on their heels the entire 2nd period with 3 goals. The rally in the 3rd period was lead by The Captain, Steve Yzerman with the assistance of much needed goals by Martin Lapointe and Doug Brown. The final blow in Overtime to take the win out of the hands of Washington came from Kris Draper
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On this day in 1998, the 105th Stanley Cup Finals began. Detroit was returning after last season to defend the crown. Th...
06/10/2018

On this day in 1998, the 105th Stanley Cup Finals began. Detroit was returning after last season to defend the crown. This would be the first time Washington Capitals made the finals since the start of the birth of the franchise.

The series started at home where the Red Wings took an early lead scoring two goals in the first period. The Capitals managed to catchup with one goal in the second period but fell short by the end of the game.
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On this day in 1997, the Detroit Red Wings became Stanley Cup Champions for the first time in 42 years. Lead by Coach Sc...
06/07/2018

On this day in 1997, the Detroit Red Wings became Stanley Cup Champions for the first time in 42 years. Lead by Coach Scotty Bowman, he would put an end to the longest standing championship drought in the leauge in his fifth season with the Wings. Mike Vernon was named the MVP after holding the Flyers to just six goals in the sweep. Winning at home at Joe Louis Arena set the city into a full forced Hockeytown Frenzy.
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On this day in 1998, the Red Wings won the Western Conference Finals over the Dallas Stars in Game 6. After a tough over...
06/06/2018

On this day in 1998, the Red Wings won the Western Conference Finals over the Dallas Stars in Game 6. After a tough overtime loss in Game 5, the Wings returned home to finish the series off by a score of 2-0. Detroit would be returning to the Stanley Cup Championship for the third time in four years and fresh off last seasons victory.
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On this day in 1997, the Wings put on a show at the Joe, destroying the Flyers 6-1 in Game 3. Detroit was poised to win ...
06/06/2018

On this day in 1997, the Wings put on a show at the Joe, destroying the Flyers 6-1 in Game 3. Detroit was poised to win its first Stanley Cup Championship in over 40 years. Leading the series 3-0 and playing Game 4 at Joe Louis, victory seemed inevitable.
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On this day in 1997, the Red Wings took Game 2 of the Stanley Cup Finals from the Flyers in Philadelphia. The Wings woul...
06/03/2018

On this day in 1997, the Red Wings took Game 2 of the Stanley Cup Finals from the Flyers in Philadelphia. The Wings would be heading back to Detroit for Game 3 with a two game lead in the series.
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πŸ”₯πŸ”₯πŸ”₯-------------------------DNA313.comInstagram : Twitter : DNA313.tumblr.com
06/02/2018

πŸ”₯πŸ”₯πŸ”₯
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Detroit, MI

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