06/29/2023
I can do hard things.
Accomplishing many goals starts with doubt, begins to become a bit more realistic with effort, until one day… you believe you can.
For this collection I wanted to design something that initially looks unrecognizable as doubt begins to become more clear with effort, and then is fully formed with belief.
And that final graphic makes it clear... We can do hard things.
This is a phrase that found herself saying when she tackled 104 marathons in 104 days and has inspired her to take on 21km/13.1 miles every day for 250 days beginning August 1.
When I heard that, I knew what our next collection would be… and for every item ordered from it, I will donate 10% of the profits to her cause.
My connection to Jacky stems from her tackling those marathons at the same time I released our Run Far Don’t Die apparel… which is a phrase that stems from my days of running cross country in high school and a few people screaming that as we headed off for those way way way too early summer miles.
It’s truly awesome how such simple phrases can connect people.
Running is a magical thing.
So Jacky… Run Far Don’t Die… and I can’t wait to follow you as you take on Project • I Can Do Hard Things.
💛💛💛
