Personality Designs

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United States
Durham, NC
Personality Designs

Women's wear inspired by classic Western silhouettes fused with Bollywood glamor. What is your "perSONALIty"?

My brand is designed to make a statement, give women a voice, a sense of empowerment and a touch of glamor. perSONALIty Designs by Sonali is an elegant women's clothing line started by independent designer sonali sethi in 2016. It combines the best of both worlds merging modern western trends with Indian inspired couture. The fashions of Bollywood illustrated through the bright fabrics and sophisticated patterns

04/24/2026

Happy FRIYAY 🌸🌼🪻

I can’t believe my little pop up shop is now 7 months old 🙌🏼

What started as a 3 month pop up is now here to stay until August, and I have you all to thank for that 💜

Slowly but surely I am building to be a space where women can thrive, elevate, and feel like the best version of themselves ✨

Here are some of the newest additions to the boutique

Come stop by and feel the Aura 🩷

03/27/2026

Happy Friday Loves 🌸

Spring has made its way into the shop 🌼

I have so many new cute designs for spring 🌷

Come stop by the store soon before these cuties sell out 🪻🌺🌻

11/18/2025

Just some Monday Motivation…

I never ever thought I would get the opportunity to have my own business. But one day I just took the leap and never looked back

It’s never ever been easy. I’ve had SO many setbacks over the years, and it has been HARD!

But the one thing I can say, perseverance never fails!
I choose not to give up, and I am so grateful to be able to continue my business journey 🫶🏼

I will continue to do my best, and I hope that you will continue to support ❤️

will be open though the end of the year, and I can’t wait to see yall!

This post is about never giving up and following your dreams, because life is too short
♥️♥️♥️♥️..

10/28/2025

A little behind the scenes fun from our photoshoot ✨🧡

Thank you ladies for such a fun afternoon and for always being a part of my little journey 💛 love you all so much!!! 💜

📸:
🎥:
👗:

09/08/2025

Opening a brick & mortar is one of the scariest things I’ve ever done!

There have been more days where I have felt like giving up versus the days I believe “I CAN DO THIS!”

Less than a month ago, I took my future into my own hands and took the BIGGEST leap

is the product of what I have hoped, and wished for. A woman owned retail collaborative!

This is one more step closer to fulfilling my mission of empowering women ❤️

The soft opening of as such a special day and I have you all to thank for that ❤️

This would not be possible without my partners .co &

I’m so excited about this new venture, and I look forward to seeing you all soon ❤️

08/30/2025

✨ I’m so excited to finally announce ✨

I’ll be opening up my first pop up shop in the 🐂 🌃 in collaboration with .co & 🙌🏼

Soft opening 9/6 from 9-3
Located inside

06/25/2025

Another year around the sun filled with love and blessings ❤️🧿

Looking forward to what this new year brings 🥰

03/25/2025

It’s officially Spring Pop Up time 🌼🌺

Here is my upcoming schedule 🙌🏼

I can’t wait to see y’all 🩷

10/20/2024

My first pop up since last year, and I am truly humbled and blown away from all the love and support today ❤️

It’s been a year since I left my temporary brick and mortar at Boxyard and a little under a year since my last pop up

Full disclosure, my square reader decided it did not want to pair with my phone today. That’s how long it’s been since I’ve used it

But that did not stop y’all’s support and love today!
It only made me forget to actually take pictures with all of my amazing supporters.
I did capture some beautiful moments luckily, when my brain reminded me to take some photos

All in all, y’all made my first pop up of the season an incredible one and I am over the moon. Thank you from the bottom of my heart

Love y’all! ❤️

03/18/2024

Spring Formal 💙

Address

501 Foster St
Durham, NC
27701

Website

http://personality.design/

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