08/03/2026
HI BESTIES!!!! Sophie, owner of Simply the Best here to say that I’ve been feeling some stale, funky energy surrounding the business … which just means that it’s time for a change! I started this business because I LOOOOOOVE this community, self-expression, creativity and helping EVERYONE feel beautiful in their own skin. I’ve now reached the point in STB’s journey where it’s time to focus not just on the THINGS that bring us external joy and confidence, but also cultivate and create a space for that joy (even more so than we already have 🤪).
Soooooooo… what exactly does that mean? I’m not quite sure just yet, but I’m thinking about making more space for daily activities like crafting, pop-up vendors, gathering for community events and more - as WELL as more thoughtfully curated merchandise available for everyone to shop!
Thank you thank you THANK YOU for trusting me to herald this community and I’m reaaaally excited for what the future holds (:
🚨 I’ll do my best to keep everyone updated on the changes as they come, but as always, keep joining us to shop small in the meantime! Never give up - just grow with the changes instead 😌 LOVE U ALL 🍓🥳🔮🩷🌞🌈🫶
