Brightwater, Clothing and Gear

09/13/2026

Barbour has long been a staple at Brightwater. Known for their use of traditional fabrics and British countryside inspired style, Barbour's excellent quality lends itself well to the Brightwater lifestyle. Find a fresh collection of Barbour jackets, sweaters, shirts, and vests for guys and gals in the shop now!

09/11/2026

Okay, the racks and shelves are filling up with new arrivals from Barbour, Relwen, Lilla P, Crossley, White Sand, Margaret O’Leary, Kinross, White & Warren, Kokun, Handværk, Merz B. Schwanen, and Hartford! This is our favorite time of year in the shop, and you know our fall/winter collection is top-notch, so come and shop while selection is best.

09/09/2026

🐶 🎃 Puppies, pumpkins, and cozy sweaters, yes please! The weather shift may be lagging, but autumn is certainly in the air — and in the shop. Find new cashmere styles from Kinross, White & Warren, and Kokun at Brightwater now!

09/06/2026

09/04/2026

We're ready for waxed canvas, cashmere, corduroy, houndstooth, herringbone, and all the other fabrics of fall! New shipments are coming in, with many more yet to arrive. Now is the time to swing by the shop regularly as our fall/winter collection makes its debut!

09/02/2026

September is here and we are leaning into fall layers and textures, or at least trying with the current heat and humidity! Stop in to shop our new arrivals for the season. 🍂

08/31/2026

Brightwater is hiring! We are looking for additional Sales Associates to join the Brightwater family. We need someone who’s technologically savvy enough to learn and master the POS/Inventory Network and feels comfortable on the retail floor. This will be a 10-15 hr. a week position, possibly more, with some required weekend hours. The pay is commensurate with experience and employees receive a significant discount on Brightwater merchandise. If you’re someone who likes the Brightwater lifestyle and wants a job that’s flexible and fun, drop Bill a note at bill@brightwaterclothing or call 715-209-3986, and we’ll set up a time to meet!

08/30/2026

Herringbone, wool, and suede, these are a few of our favorite fall things. 🍂 🍁

08/28/2026

Stop into Brightwater this weekend to say hello and shop the new arrivals that are coming in. Open 10-5 today and tomorrow and 12-4 on Sunday!

08/26/2026

Give us all the cozy cashmere this fall! From to , we stock the softest knits available. Find them in the shop this season!