What Next?

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What Next? What Next? - An artsy boutique in Door County featuring an amazing collection of Naot shoes, artisan jewelry, sundries and comfortable trend driven clothing.

What Next? is a delightful and artsy boutique in Door County featuring a wide range of clothing & an incredible collection of NAOT shoes! We carry ladies & men's Naot shoes, boots & sandals, beautiful and unique handcrafted artisan jewelry, as well as clothing & accessories by Baggalini, Haiku, Parsley & Sage, PacifiCotton, InsideOut Clothing, Habitat Clothing, Cut Loose, Chalet, Niche, Fenini, FDJ Jeans and much more! Definitely an unique, artsy and fun place to shop in Door County. Come visit us!

09/20/2026
Looking for a compact mirror that is as stylish as it is practical? Stop by What Next? at the Top of the Hill Shops in F...
09/13/2026

Looking for a compact mirror that is as stylish as it is practical? Stop by What Next? at the Top of the Hill Shops in Fish Creek! Featuring 1x and 2x magnification in gorgeous, portable designs—perfect for on-the-go touch-ups or gifting.

You never know what surprising treasures you’ll find hanging on our walls at What Next?!​Stop by our store at The Top of...
09/08/2026

You never know what surprising treasures you’ll find hanging on our walls at What Next?!

​Stop by our store at The Top of the Hill Shops in Fish Creek today as we transition to cozy fall apparel. Fall into style with us!

✨ Stay Stylish in Any Weather! ✨Don't let a little rain dampen your day! Brighten up rainy weather with our collection o...
08/27/2026

✨ Stay Stylish in Any Weather! ✨

Don't let a little rain dampen your day! Brighten up rainy weather with our collection of stylish, high-quality raincoats at What Next in Fish Creek's Top of the Hill Shops.

Stop in today to find the perfect waterproof jacket to keep you dry and fashionable! 🌧️🧥🛍️

✨ New Season, New Styles! ✨Discover the latest addition to What Next at the Top of the Hill Shops in Fish Creek! Sterlin...
08/25/2026

✨ New Season, New Styles! ✨

Discover the latest addition to What Next at the Top of the Hill Shops in Fish Creek! Sterling Styles—featuring vibrant, artfully crafted clothing designed for effortless comfort and individuality. No two pieces are alike!

Stop by today to upgrade your wardrobe with these beautiful new pieces! 🛍️✨

Meet our store employee favorite, the Canoe! This style offers unbeatable, all-day comfort and comes in a variety of stu...
08/20/2026

Meet our store employee favorite, the Canoe! This style offers unbeatable, all-day comfort and comes in a variety of stunning colors to match any outfit. Step into your new favorite shoe today at What Next? boutique, located in the Top of the Hill Shops in Fish Creek.

OMG! More Oh My Gauze has arrived! Stop in and check it out!
07/31/2026

OMG! More Oh My Gauze has arrived! Stop in and check it out!

Ready to rock your red, white, and blue? 🇺🇸 Drop by What Next? at the Top of the Hill Shops! Find the perfect festive cl...
07/02/2026

Ready to rock your red, white, and blue? 🇺🇸 Drop by What Next? at the Top of the Hill Shops! Find the perfect festive clothes, shoes, and accessories to elevate your style this season. See you there!

Dad will love Naot’s line of men’s sandals! 👣 With several stylish, ultra-comfortable options to choose from, he'll be s...
06/19/2026

Dad will love Naot’s line of men’s sandals! 👣 With several stylish, ultra-comfortable options to choose from, he'll be set for summer.

Stop by the Top of the Hill Shops in Fish Creek to check them out! 🛍️

Do you prefer classic black and white or vibrant, eye-catching color? 🖤🎨No matter your style, we have the perfect pieces...
06/18/2026

Do you prefer classic black and white or vibrant, eye-catching color? 🖤🎨

No matter your style, we have the perfect pieces waiting for you! Stop in today, explore our latest collection, and find your next favorite look. See you soon! 🛍️

Address

Top Of The Hill Shops, 9341 Spring Rd A10
Fish Creek, WI
54212

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm
Sunday 10am - 5pm

Telephone

+19208682993

Website

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