OUR STORY
| For the dreamers, believers, and doers |
Our brand name “The Wayford” came from the phrase way forward which means: the way to succeed; or an action plan that is devised to lead to a successful outcome. The Wayford is a lifestyle brand that was inspired by the ever-changing times – the challenges that come with it, and the importance of taking the necessary actions to get through it.
Through clothing, the brand aims to serve as an instrument to inform and remind its target audience that no matter how difficult the path may be, there is always a light at the end of the tunnel. But to do what it takes to achieve it, is what makes those dreams become a reality. We urge everyone to move freely, move further, and take The Wayford. ABOUT US
As a lifestyle brand, we are committed to offer quality clothing that are proudly Filipino made; and designed to provide comfort, style, and versatility to our customers. At The Wayford, you don’t just buy a new product, you get a new story. We are by grounded by our 4 core values which are to be:
• Inclusive
• Creative
• Reliable
• Socially responsible
