08/15/2025
To our incredible Flint + Fray family—
What a ride this has been. Flint + Fray started as a dream inspired by my wild, adventurous boys—born from their muddy boots, scraped knees, and big personalities. You welcomed that dream with open arms, and I’ll never stop being grateful for the way you showed up and made it yours, too.
But after running two children’s brands side by side, I’ve realized it’s time to simplify and pour my heart fully into one.
Laree + Co.—the brand born for my daughter Lillian and built in her memory—is where everything will continue.
I’m excited to share that your favorite Flint + Fray styles will live on under the Laree + Co. label. You’ll still be able to shop the bold, comfy, rad pieces you’ve come to love—just with a new (but still very familiar) name on the tag.
As I bring all the energy of Flint + Fray over to LC—honoring both the boys and our girl through one brand—I’m also stepping into a brand new dream.
318 Vintage Market & Boutique is something altogether different and deeply personal. It's a place to blend everything I love: curated vintage finds, moody farmhouse and French country decor, cozy boutique apparel, and meaningful pieces for home and life.
Named in honor of Lillian’s three copies of her 18th chromosome (Trisomy 18), 318 will be a celebration of legacy, beauty, and intention. A fresh chapter, built from the very heart of all the ones before it.
So while we’re lovingly saying goodbye to Flint + Fray, we’re not saying goodbye to the magic. We’re just making space for something new—and I hope you’ll come with us.
Follow along at 318 Vintage Market & Boutique
And shop all your Flint + Fray favorites under Laree + Co. at lareeandco.com
Thank you for growing with us, for loving our stories, and for helping us keep them going.
With so much love,
Alivia 🖤
