06/02/2020
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L O V E IS EASY.
You may be wondering why your social media feeds have been engulfed by black squares.
Celebrities, corporations, music labels and sports stars have vowed not to post on their accounts on what is being called Blackout Tuesday following the death of George Floyd.
Demonstrations have broken out across the US following the death of Mr Floyd and other allegations of police brutality against people of colour.
Amid a febrile atmosphere, police have clashed with protesters in cities including New York, Los Angeles and Minneapolis, while Donald Trump has threatened to deploy the country's military unless state authorities stop ongoing demonstrations.
What is Blackout Tuesday?
The idea is to fill Facebook, Twitter and Instagram with black squares, freeing up the time usually dedicated to social media for people to educate themselves on the Black Lives Matter movement.
Organisers said they wanted Tuesday to be a "a day to disconnect from work and reconnect with our community" through "an urgent step of action to provoke accountability and change".
The campaign hit a slight bump in the road early on Tuesday with many people using the hashtags dedicated to Black Lives Matter.
This clogged up feeds meant for information related to protests around the world, which is something organisers were understood to be keen to avoid. @ Peoria, Arizona @ Fort Worth, Texas