RUE + ROE

RUE + ROE RUE + ROE is an upscale children's boutique located in the heart of the Kentlands community in Gaithersburg, Maryland.

RUE + ROE offers hard-to-find, carefully curated childrenswear, shoppable online and in person.

it’s your turn! you’ve shopped for your littles with us, but this weekend, we have it all for YOU! we are so excited to ...
04/23/2026

it’s your turn! you’ve shopped for your littles with us, but this weekend, we have it all for YOU! we are so excited to host a special athleisure pop-up with our girls this weekend at RUE + ROE in the kentlands. stop by tomorrow or saturday and treat yourself to something you’ll actually live in… just in time for Mother’s Day!

THIS SATURDAY! PERSONALITY PORTRAITS WITH AT RUE + ROE! CAPTURE YOUR KIDS JUST AS THEY ARE: PERFECTLY THEMSELVES. CREAT...
04/14/2026

THIS SATURDAY! PERSONALITY PORTRAITS WITH AT RUE + ROE! CAPTURE YOUR KIDS JUST AS THEY ARE: PERFECTLY THEMSELVES. CREATE A TIMELESS KEEPSAKE FOR YOUR HOME, CELEBRATE LIFE’S BIGGEST MILESTONES, OR GIVE A MEANINGFUL GIFT FOR GRADUATIONS, HOLIDAYS, AND EVERYTHING IN BETWEEN. BECAUSE THESE MOMENTS DON’T LAST FOREVER - BUT THE MEMORIES CAN.

Get ready for camp season with a fun-filled shopping event at rue + roe! Shop all things camp—from clothes and accessori...
03/26/2026

Get ready for camp season with a fun-filled shopping event at rue + roe! Shop all things camp—from clothes and accessories to stationery, pillows, bunk décor, and more. We’ve got everything your kids need to head to camp in style.

Saturday, April 11th from 10AM–5PM, and don’t miss our live custom airbrush artist (10AM–1PM) who will be personalizing your favorite pieces right on the spot.

Not a camper? Not a problem! Come by to create one-of-a-kind personalized items and shop for a fun, stylish summer ahead.

RSVP encouraged—we can’t wait to see you! Link in bio.

Our Valentine’s Day Collection is 25% OFF! Snag the cutest looks + sweetest surprises for your little loves before they’...
02/04/2026

Our Valentine’s Day Collection is 25% OFF! Snag the cutest looks + sweetest surprises for your little loves before they’re gone! 💕

swipe right to see what’s up at RUE + ROE in february! we took the last few weeks to be super intentional with planning ...
01/23/2026

swipe right to see what’s up at RUE + ROE in february! we took the last few weeks to be super intentional with planning our 2026 calendar of in-store events! we worked hard at curate some really special concepts that we hope you and your kids will love this year! will we see you for princess storytime or at our mini entrepreneur market? 💕

from the bottom of our hardworking hearts, THANK YOU! 🙏🏼🥹🤍 we are so excited to share RUE + ROE was recognized as 2026 ...
01/07/2026

from the bottom of our hardworking hearts, THANK YOU! 🙏🏼🥹🤍 we are so excited to share RUE + ROE was recognized as 2026 Best Children’s Boutique. we are a small business with big dreams and we are overwhelmingly grateful for your support! cheers to another year bringing the best in childrenswear to our community. xox

🛍️ SHOP OUR AFTER HOLIDAY SALE 🛍️sitewide savings up to 30% off! PLUS, clearance from $10 and up. Lola + The Boys, Sweet...
12/26/2025

🛍️ SHOP OUR AFTER HOLIDAY SALE 🛍️

sitewide savings up to 30% off! PLUS, clearance from $10 and up. Lola + The Boys, Sweet Wink, Bamboo and more! in-store and online for a limited time.

Address

217 MARKET Street W
Gaithersburg, MD
20878

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 5pm

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