Puck Mama

Puck Mama is your source for team spirit wear, pop-up fundraisers, hockey merch & lifestyle content

10/22/2026

Your niche has a niche! 🏒

When I started Puckmama, I knew hockey was my niche. But I wanted to take it even further and create custom apparel that hockey families REALLY connected with.

Now in my 4th season making hockey gear, I’ve learned that the details matter. Sometimes it’s the smallest customization options that make someone choose your design over another.

If you’re making custom apparel or looking to grow your business in the youth sports market, here are 4 things I’ve learned that hockey parents LOVE.

And hockey parents, I want to hear from you! What details make you choose one design over another?

CUSTOM APPAREL BUSINESS | SMALL BUSINESS TIPS | HOCKEY APPAREL | NICHE MARKETING | CUSTOM SPORTS MERCH | YOUTH SPORTS APPAREL

10/19/2026

Let’s be honest… if the Glam Kittens were hockey moms, this performance would have brought down the bleachers. 😂🏒

I may just start screaming “MANIPULATION!” every time the refs miss a call. 🤣

10/18/2026

🏒 IT’S HOCKEY SEASON, BABY! 💕

Early mornings, cold rinks, weekend tournaments, and a whole lot of hockey mom style!

Sharing some of my best sellers because these favorites deserve another moment in the spotlight! ✨

Fun colors, custom details, and one-of-a-kind sweatshirts made for the moms who spend half their lives at the rink.

The shop is OPEN until I reach capacity! Come find your new favorite.

🏒 PUCKMAMA.COM

Hockey mom apparel | Custom hockey sweatshirts | Hockey mom style | Personalized hockey clothing | Hockey season

10/10/2026

🏒 GAME ON! THE SHOP IS OPEN!

Your team. Your colors. Your style. 💕

One-of-a-kind sweatshirts, handmade just for YOU! Thoughtfully designed with custom colors, personal details, and plenty of personality.

Custom orders are officially OPEN until I reach capacity!

Please allow 4 weeks for creation and shipping. Good things take time!

Every order, share, and kind word means so much. Thank you for supporting what I create and letting me be part of your hockey season! 🫶🏻

🏒 PUCKMAMA.COM

10/08/2026

LET’S MAKE ANOTHER ONE OF MY BESTSELLERS! ⭐️

My tutorial videos have been getting a lot of attention lately, so I thought my DIY friends might want to tackle one of my bestselling designs next!

This Spirit Sweatshirt was a HUGE hit last year, and today I’m sharing the exact measurements, design sizes, and placement tips I use to make it!

Grab your transfers, fire up that heat press, and let’s make something cute! 🫶🏻

DTF printing heat press tips sweatshirt design DTF transfers design placement DIY sweatshirts custom apparel shirt making heat press tutorial

10/07/2026

Me trying to respectfully ask the ref if we’re watching the same hockey game. 👀😂

youth hockey hockey mom hockey humor youth sports funny hockey parents rink life hockey season sports mom hockey refs

09/25/2026

I’ve been waiting to use this joke ever since I realized my new space meant I could finally run BOTH presses at the same time 😂

Look at all this room!!! TWO SHIRTS. AT THE SAME TIME.

Luckily, my husband lets me chase my dreams and dramatically overuse movie quotes.

Honestly though… going from squeezing everything into a guest room to having this much space to work still feels pretty freaking cool. 🥹

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09/16/2026

Catching up! BRB! 👋

I am officially booked, busy, blessed and unable to accept new orders for the rest of September. 🥳❤️

I’m just one gal reaching more people than I can physically make sweatshirts for — truly the BEST problem to have.

Going forward, following along here will be the best way to know when ordering is OPEN or CLOSED. I’m working on a new ordering process that will help me keep doing what I love without taking on more than these two hands can make.

In the meantime, I’ll still be filling orders, sharing all the behind-the-scenes + DIY content, and rolling out more events over at .

Away message: ON. BRB. TTYL. ✌️

Address

315 James Street
Geneva, IL
60134

Website

http://www.puckmama.com/

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