The Sweetwater Co.

08/08/2026

Say hello to the Aerowsmith Tee, $48! 🎉 Lightweight, soft, and endlessly wearable — this tee is your new go-to for every plan!!! 🙌✨ Rock it solo or layer it up for instant cool!!! 🔥 Grab yours before they vanish — limited stock and big vibes!!! 🛒💥

https://www.thesweetwatercompany.com/products/aerowsmith-tee

08/01/2026

In medieval Europe, pointed-toe poulaines started as a status symbol—longer points meant higher rank—but cobblers used hidden internal stiffeners called lasts and layered leather to support extreme lengths; this practical construction meant poulaines could be worn without collapsing, showing how shoemaking techniques adapted to fashion extremes!!! 👞🪄

This matters at The Sweetwater Co. because we respect historical craft—our shoes use reinforced lasts and layering where needed to marry bold style with real wearability.

https://www.thesweetwatercompany.com

07/25/2026

Wrap yourself in luxe texture with the Burnout Velvet Kimono - $79! Velvet shimmer, relaxed fit, and instant drama—layer it over tees, dresses, or denim and steal the show!!! 🎉✨🔥🧡

https://www.thesweetwatercompany.com/products/burnout-velvet-kimono

07/24/2026

07/24/2026

It's almost that time of year again! We will be having our annual Fisherman's Picnic Inventory Sale! It's your chance to stock up on some great deals on clothing, shoes, and other fun goodies! We will have special hours for the fesitval so make sure to put in on your calendars! Can't wait to see y'all there!

07/22/2026

Beautiful day in Grand Marais today!

07/18/2026

Many gem cutters orient faceting to maximize a stone's specific optical property—like cutting opals to showcase play-of-color or orienting a quartz crystal to enhance its clarity and reduce visible inclusions—because the same rough can yield very different finished looks depending on crystal axis, cleavage, and internal features; lapidaries study each rough nugget under polarized light to decide cut angles that preserve weight while unlocking the best visual effect!!! 💎🔬

This matters at The Sweetwater Co. because we inspect and orient every gem before setting so your jewelry shows the stone at its absolute best.

https://www.thesweetwatercompany.com

07/16/2026

It's a smoky one out there! HOWEVER, we are still open and doing business as usual. We have our air on and it's quite nice in the store! I borrowed these pictures and info from the visit Cook County site. While the smoke is a major bummer, we are all thinking positive thoughts that we get some rain tomorrow so the smoke dissipates. We are very far away from the fires but we are thinking of our neighbors up at the end of the Gunflint Trail and our Ely and especially our Canadian friends who are a bit closer to the flames.

07/11/2026

Ready to turn the sidewalk into your runway? Jude Shortall - $88 is the one-piece that does it all—cool, comfy, and totally camera-ready!!! 😍🔥 Slip it on, grab your fave sneakers, and go make today unforgettable!!! ✨💃 Limited sizes, big vibes—don’t sleep on this!!!

https://www.thesweetwatercompany.com/products/jude-shortall

07/06/2026

Athleisure restock! Our favorite Niki Biki’s are back in stock for the summer! Also introducing a new line; Kimberly C! Stop in and check them out 🥰