12/31/2024
Nothing has been the same since Covid. When Covid took over, I put this brand on the back burner because I didn’t feel right selling something when there were more important issues at hand like being able to afford groceries, rent, and survival, just to name a few. Each time I thought I was ready to relaunch the brand, something would happen that would prove otherwise.
I got sober, I found God, I went through a broken engagement, I lost my Dad, I lost Coral a few months later, I got sued, and then I lost my job. It’s been a wild couple of years, however, as the old saying goes, “You Can’t Stop The Dubtree Family.”
Even when I tried to give up on this brand, YOU made a purchase; YOU sent that DM about buying a shirt; YOU stopped by the pad to rummage through old dusty backstock because YOU have always believed in the bigger picture, when I? I did not. I gave up; I lost hope, I lost the vision, and when the vision came back around, it was not the simple, organic, word of mouth approach Dubtree was founded upon. I don’t know what I was envisioning, but it was not in line with why I started this brand.
This brand is about community, inspiring/promoting fellow artists, and creating a welcoming environment in a very, VERY, divisive world. If a few shirts sell, sweet. If nothing sells, then we’re in no worse shape than we’ve been in in the last few years. It’s never been about the money; it’s always been about us as people. YOU are Dubtree. YOU are a Driven Unstoppable Belief Towards Reaching Environmental Elegance.
Our Online Store will officially reopen this Wednesday - January 1st, 2025 at Noon PST. You will find very limited quantities of items you’ve seen before, a few new things, and some things I finally finished. All printable items are still printed by hand, and all finishing work like labels and patches are still sewn by yours truly as well.
Thank you for your patience and dedication. Thank you for reading this long message and most importantly, thank you for believing in me when I have utterly lacked any belief in myself. I genuinely love you, and thank you.
Sincerely,
