What The Fin Apparel

What The Fin Apparel We are family owned and operated, lifestyle apparel brand, headquartered in Greenville, South Carolina. WTF - "What The Fin" are you doing with your life?

We started because we wanted more time on the beach and on the water. We make clothing and accessories for those who love “Soaking Up The Good Life" We believe you should be “Soaking Up The Good Life” every chance you get. These are both of our trademarked lifestyle sayings which evolved through the love of life. Every destination and journey is the heartbeat of what makes a person feel alive. You

know that special place…
The island hide away, the perfect beach, the place where the water turns from aquamarine to turquoise. Or maybe it’s the river that runs through the canyons or the pines that erupt towards the sky. Maybe it’s the fish that fly, or the rods that bend and reach into the depths of the blue ready to snap at the next big “WTF” story. Maybe it’s that end of the day sun that's setting while you hold a cold beverage in an old weathered beach chair. Wherever your toes are outstretched to the shore, we hope that you’ll be enjoying the moment - “What The Fin” are you waiting for? With Love, Big Tuna

In all the festival hustle we thought you’d like a reminder that our America 250 collection is STILL 25% off! Get your o...
06/18/2026

In all the festival hustle we thought you’d like a reminder that our America 250 collection is STILL 25% off! Get your orders in so you can rock the cotton, performance, tank top, or hat of your USA DREAMS at the cookout. You’ll win best dressed, promise.

What The Fin at Big Rock Marlin! Talking with the local news! What an amazing week! Record Marlin for this tournamment ...
06/14/2026

What The Fin at Big Rock Marlin! Talking with the local news!
What an amazing week! Record Marlin for this tournamment 919.9lbs!
Honored to be part of this event and thankful to our Morehead City freinds Southern Salt Seafood Company (best seafood!) and the many family and friends that support us every year!
It’s a reunion of old and new and “something Blue”…Marlin!

Restaurants, coffee shops, and souvenir stores reported a boost in traffic as people flocked to the landing to see the big marlin weigh-ins.

$$$ Fish!!! Historic Day 2 🔥🎣 Marlin Fever weighs in a 919lbs Blue Marlin for a New Big Rock Record! What a day to be p...
06/10/2026

$$$ Fish!!! Historic Day 2 🔥🎣 Marlin Fever weighs in a 919lbs Blue Marlin for a New Big Rock Record! What a day to be present and a part of this event! The electricity of this crowd today was incredible! .salt.seafood.co
What’s in store for Day 3???
We are here come enjoy another day with us!
~What The Fin Fishing~
Lifestyle Apparel Brand

Our specialty - Keepin’ it reel wherever the waters reach!We want to see how you’re Keepin’ it reel this summer! Don’t f...
06/03/2026

Our specialty - Keepin’ it reel wherever the waters reach!

We want to see how you’re Keepin’ it reel this summer! Don’t forget to tag us in your shots on the water! 🐚⛱️😊🦞

Tip your Hat and Tip your Rod…it’s 2 Sista Tuesday!!! Our sweet ambassador sister duo knows how to make it a great da...
06/02/2026

Tip your Hat and Tip your Rod…it’s 2 Sista Tuesday!!! Our sweet ambassador sister duo knows how to make it a great day at the office! 😘❤️❤️🎣 Your Fish is Out There!
~What The Fin Fishing~

A smile only a mother could love… ❤️ Just kidding!! We love these spikey striped toothy fellas!! 🦷 Shoutout Captain Sta...
06/01/2026

A smile only a mother could love… ❤️
Just kidding!! We love these spikey striped toothy fellas!! 🦷

Shoutout Captain Stacy Horak for putting us on the fish!! 🎣 She charters in the St Marks & St George Island of Florida and has been an ambassador of What The Fin since we started the brand back in 2014📍

Summer mornings looking a lot like this lately. Soaking up the good life, however salty they may be.🧉🧊🍉🌻⛱️🐚🦞
05/31/2026

Summer mornings looking a lot like this lately. Soaking up the good life, however salty they may be.
🧉🧊🍉🌻⛱️🐚🦞

05/30/2026

A lesson on taking care of your fisheries 🧑🏼‍🏫 please clean up your own fishing line when you break off 🎣

05/29/2026

Man, you guys ate up our 25% off flash sale! We are loving what you picked out. Here are the top 5 best sellers.
Should we do another one of these soon??? 👇👇👇👀

What The Fin Weekends….Wherever The Waters Reach! 😎👊🏼❤️🐾🎣 Wishing you the best times with your best peeps and best pups ...
05/29/2026

What The Fin Weekends….Wherever The Waters Reach! 😎👊🏼❤️🐾🎣 Wishing you the best times with your best peeps and best pups this weekend Fin Fam! Always a good time with our Pawtners in Crime.
~What The Fin~
Fish Surf Beach Boat…Whatever makes yours float 😘

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Greenville, SC
29607

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