As an entrepreneur, I am always in search of ways to help enhance people’s lives, whether it is a service or an item. Over the past 20 plus years I have started many businesses to do just that, and this is no exception. On my travels to help grow and expand an existing business I ran across a very unique product. While I was visiting the beautiful city of Medellin, Colombia I noticed a very intere
sting billboard that read “Underwear of the Future”. After returning into town, I tracked down a retailer for this brand. I was very impressed with not only the product selection and quality, but also their marketing style. I purchased some items for my wife along with a pair of underwear. Once I returned to the states, my wife was thrilled with her new items and she really liked the way the underwear fit me. Not to minimize this benefit, as it was an added perk, but the comfort was unlike anything I had ever experienced. One pair was not enough, I had to have more. This was by far the most comfortable pair of underwear I had ever owned. As with anything in my life, I always like to share with my friends and family when I find a hidden gem. I then ordered a shipment for myself along with additional pairs to share. It was amazing to me to see the overwhelming positive response I received from other men who felt the same way I did. When it comes to underwear, men tend to buy the “three pack for $10” as they would buy bread and milk at their local grocery store. For me, it is the same as buying a mattress. We spend half of our lives sleeping; why not invest in something that will enhance this experience? "I truly want to change how men perceive and purchase underwear."
