Charm Boutique

Charm Boutique Contemporary Boutique With casual chic styles, Charm Boutique is the go to spot for the latest fashion trends on the Gulf Coast. in Studio Art from Ole Miss.
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Charm is an exciting collection of contemporary clothing inspired by the feminine and bohemian styles of yesterday and modernized for today's trend conscious woman. Our store is located in Gulf Shores, AL in addition to our online store, www.CharmGulfShores.com. Owner, Jana Porter, originally from Jackson, Ms., received her B.A. After graduating she moved to the beach where she worked in interior

design for several years. During the Summer of 2008, Jana opened Charm as a home lifestyle store, that also carried clothing. Fashion has always been an interest of Jana's. As the popularity of her clothes took off, Charm Boutique evolved. Our inventory is always changing to keep up with the latest trends and designs. Visit us today to see what Charm Boutique has for you.

06/10/2026

New arrivals!! ✨

Hours: Mon-Sat 10a-6p Sun 12-5p
📍Gulf Shores

🖤 Two new black dresses perfect for your next date night!Hours: Mon-Sat 10a-6p, Sun 12-5p 📍Gulf Shores
06/10/2026

🖤 Two new black dresses perfect for your next date night!

Hours: Mon-Sat 10a-6p, Sun 12-5p
📍Gulf Shores

👀 Just a peek at what's currently available in the store! Stop by to shop the new collection. We're excited to see you! ...
06/08/2026

👀 Just a peek at what's currently available in the store! Stop by to shop the new collection.

We're excited to see you! 🥂
Hours: Mon-Sat 10a-6p Sun 12-5p
https://shopcharmboutique.com

📣 All Karlie items are now 50% off!! Shop while they're still here! 📍Gulf ShoresFree shipping online! https://shopcharmb...
06/07/2026

📣 All Karlie items are now 50% off!! Shop while they're still here!

📍Gulf Shores
Free shipping online!
https://shopcharmboutique.com

We'll be celebrating our 18th anniversary w/ TWO pop-ups + 18% storewide! 💜Pop-Ups: June 18 - .palms.boutique 👒June 20 -...
06/05/2026

We'll be celebrating our 18th anniversary w/ TWO pop-ups + 18% storewide! 💜

Pop-Ups:
June 18 - .palms.boutique 👒
June 20 - Sippin on Sunshine ☀️
Mark your calendar!

Everything about our new Blush Floral Midi Dress is a win! Flattering ✔️ Summer-approved ✔️Day-to-night ✔️Shop with us i...
06/04/2026

Everything about our new Blush Floral Midi Dress is a win!
Flattering ✔️
Summer-approved ✔️
Day-to-night ✔️

Shop with us in Gulf Shores or online with free shipping!
https://shopcharmboutique.com

The softest denim shorts ✔️The cutest summer tops ✔️We have a store full of new arrivals this week. We can't wait to see...
06/02/2026

The softest denim shorts ✔️
The cutest summer tops ✔️
We have a store full of new arrivals this week. We can't wait to see you!

📍Gulf Shores
Hours: Mon-Sat 10a-6p, Sun 12-5p

We're so honored to receive The People's Choice Award for Best Boutique! ✨🛍️
05/28/2026

We're so honored to receive The People's Choice Award for Best Boutique! ✨🛍️

Obsessing over our new lightweight tops paired with summer denim! 💅📍Gulf ShoresHours: Mon-Sat 10a-6p Sun 12-5p Free ship...
05/27/2026

Obsessing over our new lightweight tops paired with summer denim! 💅

📍Gulf Shores
Hours: Mon-Sat 10a-6p Sun 12-5p
Free shipping online!
https://shopcharmboutique.com

Address

1545 Gulf Shores Parkway, In The Rouses Shopping Center
Gulf Shores, AL
36542

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 6pm

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