What are the opening hours?

Monday 10am - 6pm Tuesday 10am - 6pm Wednesday 10am - 6pm Thursday 10am - 6pm Friday 10am - 6pm Saturday 10am - 6pm

Charm Boutique

Contemporary Boutique With casual chic styles, Charm Boutique is the go to spot for the latest fashion trends on the Gulf Coast. in Studio Art from Ole Miss.

Charm is an exciting collection of contemporary clothing inspired by the feminine and bohemian styles of yesterday and modernized for today's trend conscious woman. Our store is located in Gulf Shores, AL in addition to our online store, www.CharmGulfShores.com. Owner, Jana Porter, originally from Jackson, Ms., received her B.A. After graduating she moved to the beach where she worked in interior design for several years. During the Summer of 2008, Jana opened Charm as a home lifestyle store, that also carried clothing. Fashion has always been an interest of Jana's. As the popularity of her clothes took off, Charm Boutique evolved. Our inventory is always changing to keep up with the latest trends and designs. Visit us today to see what Charm Boutique has for you.

10/21/2026

This color combo 🥰🍷

Our new arrivals are gorgeous and we're so excited for you to shop!

Shop with us Mon-Sat, 10a-6p. Closed Sundays.

10/20/2026

NEW: Steve Madden Fuzzy Reversible Green Brady Vest ✨

Cozy, versatile, and adds the perfect amount of "wow" to a casual outfit!

And yes, it's available in-store + online! Link in our profile.

10/19/2026

Statement Pieces 😍

We love a neutral fit and adding different textures, accessories, + layers to make it distinct. Let us help you plan the perfect fall wardrobe! 🤎

Find everything pictured at our Gulf Shores location!
Hours: Mon-Sat 10a-6p, Closed Sundays

10/16/2026

Mixing + Matching: We have new sweaters and accessories to pair with lots of new denim options! Stop by to shop with us this weekend and save this combo as inspiration ✨

Hours: Mon-Sat 10a-6p, Closed Sundays

10/14/2026

👖Your favorite new styles from Vervet and Judy Blue! Stock up while they last.

Hours: Mon-Sat 10a-6p, Sun Closed
Check out our stories for the latest arrivals and link to shop online!

10/12/2026

With the cooler temps rolling in this week, our new Steve Madden Black Lace Sweater is a cozy favorite! The elegant details paired with the comfy fit make it a staple for the season. 🖤

10/07/2026

You can always shop online but we'll close the store Thurs-Sun due to weather and so our staff stays safe. See ya Monday! ☔️

shopcharmboutique.com

10/05/2026

Sometimes it's the accessories that steal the show! Check out our newest necklaces, sunnies, earrings + bracelets for your autumn pairings. ✨

Hours: Mon-Sat 10a-6p, Sun closed
Shop online with free shipping!
👉 shopcharmboutique.com

10/02/2026

It's all just a bunch of Hocus Pocus! 🧙‍♀️👻

We love spooky season and we have the prettiest new outfits! Start October with a wardrobe update. 🎃

Address

1545 Gulf Shores Parkway, In The Rouses Shopping Center
Gulf Shores, AL
36542

Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm
Saturday	10am - 6pm

Website

http://www.shopcharmboutique.com/

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