A magical term that is so rooted in a culture, that it’s more than just a word; it’s a way of life. Land of Aloha is a lifestyle brand that was fused together when Graphic Designer Newkon originally from Hawaii, moved to LA and teamed up with Graphic Designer “Phormula”, and Entrepreneur/Art Aficionado Koy. Land of Aloha's goal is to create apparel at it highest quality while incorporating a uniqu
e Hawaii flare. Yes, a goal commonly desired by almost every brand on the streets. However, what separates them from the rest of the competition is the underlying word… “ALOHA.” Land of Aloha strives to embody The Aloha Spirit by staying true to themselves and by elevating morals and values above all else. Simply put by the designers: "Everyone could use a little Aloha in his or her lives!"
The idea to form the brand was a no brainer, as the two designers met while successfully designing for a lot of the major players in the industry. From designing for independent lines, private labels, major brands, and their celebrity clients, it was time for them to make a move and branch out. With the skill sets, experience and knowledge of both Newkon and Phormula, and the proven business track record of Koy, Land of Aloha was born. Land of Aloha would like to leave you with this… “Malamalama the Aina” – Love the Land.
