Let’s Go North

06/06/2026

Some of the best summer memories happen out on the water—cruising the lake, anchoring in your favorite cove, and watching the sun dip below the horizon. That's exactly what inspired our Pontoons Collection.

From cozy hoodies and crewnecks for cool lake evenings to trucker hats, coozies, and apparel, this collection was made for those who feel most at home on the water. If your perfect day includes a pontoon, a certain cold drink, and nowhere to be, this collection is for you.

Shop here: https://letsgonorth.etsy.com
⚓️🍹☀️

05/29/2026

04/18/2026

Some things just go together in Michigan...

Cold beer.
Long days outside.
Good company.

That’s the Michigan High Life. 🍺

Shop the collection → https://letsgonorth.etsy.com

03/29/2026

02/16/2026

Scenes from Snowsfest in the LCI 🦊❄️🌲

Woodland animals took over the this weekend — raccoons, squirrels, even Bigfoot behind the bar — but that was just the beginning.

From the pub shuffle and hot cocoa crawl to the chili cook-off, antique snowmobile show, kitty cat races, and the always-iconic burning of the snowman, Snowsfest brought the whole community out to celebrate winter the Up North way.

Twinkle lights, raised steins, cozy vibes, and neighbors turning into friends — this is what winter up north is all about.

Stay wild. Stay cozy. 🐻🌲🦌