06/22/2026
What does Anti-Tactical mean? It means we aren’t pigeon holing ourselves into a certain marketing routine.
I’ve noticing a trend in marketing within the 2A community over the last 15 years.
It’s all tactical.
And for us, anti-tactical doesn’t mean that we don’t appreciate tactical natures of guns, but it does mean we aren’t branding that way.
Even some of the largest outdoor companies in America have gone that way.
And while the application of our products is highly tactical and the skills we teach are rooted in tactical proficiency, we are here to say, we are brand of education not one of tacticalness.
It’s a term I coined to delineate us from everyone else.
Our DNA is the everyday American.
The mom carrying her kids with her to the grocery store.
Grandpa going to the hardware store to fix his back deck.
The young college student who lives 20 mins from campus.
The young outdoorsman who seeks to explore the world.
That’s who we serve. That’s who our DNA is founded on!
🚨 OUR GIVEWAY IS STILL LIVE 🚨
Head over to our main page for details!