SoWhat?Live.

SoWhat?Live. Striving to spread awareness for all healthcare conditions, disabilities, and Life Struggle.

The “What’s your type?” hoodie is the launch collection. Asking the question “What’s your type?” is refering to the two ...
03/25/2023

The “What’s your type?” hoodie is the launch collection. Asking the question “What’s your type?” is refering to the two types of diabetes,Type 1 and Type 2. What’s your type is a clear play on words or a double entendre. On one hand, the phrase is using a standard assessment of one’s preference and the other is the opening of dialogue regarding what is often viewed as a private medical condition. The apparel line is devised to convey a message that is often too socially awkward to simply ask or discuss. Social rules can no longer prevent us from discussing what is on our mind. All earnings from this collection will be donated to The Juvenile Diabetes Research Foundation (JDRF).

SoWhat?Live. Contribution plan
Sowhatlive plans to partner with philanthropic companies by donating proceeds and earnings to the organizations we support. The mission of SoWhat?Live. strives to put together a quality product for a goal bigger than ourselves. Spreading awareness and raising money to help empower all of us faced with any life challenges. Our lives aren’t dictated by medical conditions, disabilities, or our life struggles, but how we choose to LIVE.

Sweatshirts $40
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So What? Live. (An Introductory long thread)When I was 5 years old I was diagnosed with Type 1 Diabetes (T1D). I remembe...
03/25/2023

So What? Live. (An Introductory long thread)
When I was 5 years old I was diagnosed with Type 1 Diabetes (T1D). I remember the following weeks, months, and years struggling to learn how to balance a normal childhood with a chronic health condition. Now 20, the frustration T1D has brought me throughout these last 15 years can be characterized by one word, TESTING.. high and low blood sugars hindering my performance in academic activities or sports, incorrect and incomplete dosages, pump malfunctions, new needle injections every three days, and all other daily diabetic challenges have surely been…testing.

One thing is for certain, T1D has not stopped me from doing what I want. As time has passed, I’ve come to two conclusions: 1) We all struggle individually, whether it is physically, mentally, or emotionally and 2) We are all working to overcome life’s challenges. At the end of the day, it is how we go about taking care of our problems that shows us (and the world) who we are. This basic human tribulation is EXACTLY why Sowhat?live was created. It’s a collective rally cry to embrace the suck and persevere as better humans. Everyone struggles to some degree whether it be with your physical health, emotional health, or anything in between, the daily strain of life is TESTING our strength.

SoWhatlive brings us one step closer to an environment where everyone can embrace the hope of living with their battles. We are all faced with the cycle of battles, then choices, then what? Too often we get hung up on the battles and choices, but what about the what? The what is to LIVE, not hide, not give-up, and certainly not lose hope. The “So What” isn’t intended to be insensitive to the feelings, but rather prioritize living rather than prioritizing pity.

Through clothing and and different apparel lines, our purpose is to shine a light and bring awareness to the burdens we bare (and share). Our goal is to spread awareness while raising charitable funds, providing hope to all those who see it, but most importantly to empower all of us to live the life we envision for ourselves; no matter what we face, we can get through it, and LIVE!

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Online webstore coming soon

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Indianapolis, IN
46202

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