CHIRITA is a sustainable clothing Label, founded with an intent to revive tradition old knitting skills to design modern yet timeless multi functional designer clothing pieces. We design and bring to life Hand spun, Naturally dyed, Hand Knit Apparel, Outerwear Garments and Accessories for our conscious consumers who are sensitive towards the origin of the products they purchase. Our philosophy has
emerged from the love for nature and local resources. We believe in being kind to our environment & natural in our resources. The vibrant blue winter CHIRITA flower blooms in the heart of the Himalayas. In our own humble way, we try to bloom the livelihood of extremely skillful women weavers who get immense happiness in growing with us. All our products are of the highest quality and are produced in the most ethical way. Join us in preserving nature's rich diversity, create awareness and knowledge about the importance of protecting the environment by moving towards Eco-friendly ways of living. Our products are available at stores in India and California! California : Hand Made, Laguna Beach. Target Customer :
1.The ones who are artistically inclined, in the age group of 22 and above and loves to grace themselves with the beautiful craft of the artisans, who have an eye for trendy accessories, and would love to buy things which are rare and are totally handcrafted.
2.Environment lovers, PEOPLE who like to wear and promote Eco-textiles and prefer wearing natural fiber clothing over synthetic fiber clothing.
3.The ones who are biologically conscious about the environment in which they breathe and are well educated and believe is a better tomorrow.
