Flourich for me represents growth in whatever dreams or goals you wish to accomplish and the positive mindset during the process of that, started in 2015 by Damone Bentley. I been in the fashion industry for 8 years and had ran a previous brand for 6 hard and long years and finally lost the passion for fashion, after working 40 hours a week on a regular 9-5 job I found that not using my craft was
a waste , I was unhappy and decided fashion is what I love and what I wanted to always do. At first I wasn't planning on starting a new clothing line I had my mind on just being a seamstress and being a custom designer for other brands doing like patterns and sewing on the side and in that process I had a of creative ideas flowing and one day I was on my computer designing freelancing and for some reason flourich came to my mind after one of my friends recommended me to read a book called "Think and grow rich" so I thought about it for a few weeks and was like "That sounds like a dope name because the word represents growth" which is the perfect word that described my whole situation in the fashion industry so from there I started working on the logo and I wanted something simple but still able to capture people's mind with the whole flow of the brand and something different from other brands cause I don't want to be compared or put in a category with other similar brands that have way different representations, I came up with a simple leaf and just ran with it from there. The funny thing is about this brand is it's all me all in house during this designing process I didn't tell any of my friends about it or anything didn't show anybody designs for feedback it was kind of a secret then I just dropped it like BAM ! and it's crazy seeing all the love i've been getting from it so my only goal now is to keep growing from here and Flourich !!
