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I carried a lot into the Sierras.Monster had just passed, and I had so many hours every day to simplify my life — one st...
10/12/2026

I carried a lot into the Sierras.

Monster had just passed, and I had so many hours every day to simplify my life — one step at a time. It was beautiful. John became my second favorite hiking partner of all time, behind Emily of course. :)

The conversations about the past, and the questions on our minds, and our hopes and dreams were time well spent — a little closer to God in some of the most beautiful land on this green earth. And eating PayDay candy bars after a swim in freezing cold water is something I’ll smile about till the day I die.

I had plenty of time to process all of the notes I got from thousands of you after Monster passed. It seems we all have things to deal with, and they’re hard, and loss brings us all together — the humanity of everything.

Thank you.

As for GR MONSTER named after that crazy weirdo dog of ours? I’ve now carried it all over the world and back, so many times. I lived out of it for another week on this trip. Packing and unpacking, picking it up and putting it down — doing that so many times before flying home. The ruck felt good on my back and worked as intended. I poured a lot of memories into it, and it gave me more in return, just like Monster always did.

I showed up back in Florida with a tired body and a heart full of gratitude and a lot of hopes and dreams renewed by loss. All we can do is make the most of the time we do have in a very short life, and it’s always best when shared with those we love, including our four legged family members.

To the thousands of you who took the leap of faith on this ruck, thank you. We’ve officially moved the GR MONSTER into full production mode (shipping to you in Q1), and this is the last chance for the rest of you to lock in your order on pre-order pricing.

Monster Forever,

—jason

Pre-order ends Friday, October 16th
https://www.goruck.com/products/gr-monster-bundle-preorder

Built for the Long Haul.Whether you’re taking on GORUCK Selection or grinding out heavy miles, the 39L Rucker Long Range...
10/08/2026

Built for the Long Haul.

Whether you’re taking on GORUCK Selection or grinding out heavy miles, the 39L Rucker Long Range is engineered for ultimate comfort and performance.

• Zero Friction: Designed to be worn comfortably—even shirtless—with delicate-fabric-friendly panels and zero friction burn.
• Ergonomic Support: Built-in lumbar support via 30mm of EVA foam padding to protect your back’s natural curve.
• Heavy Duty Capacity: Dual Ruck Plate pockets holding up to 75 lbs (plus extra room for filler bags and sandbags when you want to push further).

Carry heavier, go farther. Gear up for your next endurance event today.

https://www.goruck.com/products/rucker-long-range

10/08/2026

Behind the front lines of wildlife conservation in Africa, this is what real impact looks like.

We are deeply honored to partner with SFW in their vital mission to conserve Africa’s most threatened species and empower the next generation of conservation leaders. Operating near Kruger National Park, SFW strengthens the front lines of wildlife conservation by training and supporting rangers, disrupting organized wildlife crime, and investing in local communities. Through critical initiatives such as wildlife rescues, de-snaring operations, rhino dehornings, medical training, anti-poaching working dogs, and education programs, they are creating lasting pathways into conservation and real, enduring solutions on the African continent.
 
Protect. Empower. Preserve

Learn more: sfwconservation.org

Good Livin’Northeast Philly RuckersThere are some weekends that leave you tired, sore and completely satisfied — and the...
10/02/2026

Good Livin’
Northeast Philly Ruckers

There are some weekends that leave you tired, sore and completely satisfied — and then there are weekends that leave a mark. The Rocky Balboa weekend in Philadelphia was definitely the latter. Over the course of three events — the Friday night Light, the guided 12 Miler and the Tough — we put 29 miles on the streets of Philly, carrying weight, pushing through the weather and following the footsteps of one of the city’s most iconic characters.

These events were especially memorable. We made our way through some of Rocky’s most recognizable Philly landmarks, including LOVE Park, City Hall, Rocky’s apartment, the Schuylkill River Trail and Mighty Mick’s Gym. And because apparently three events through the streets of Philadelphia weren’t enough, we did it during a full-blown nor’easter, battling wind and rain along the way. Somehow, that just made it feel more appropriate. Rocky never got the easy version of the story, and neither did we.

What made the weekend even better was the people. The shared suffering, the laughs, the encouragement and the cadre who kept us moving when the miles got long made this more than just three events. It was 29 miles of Philly, grit and camaraderie — a reminder that sometimes you don’t need perfect conditions to have an unforgettable weekend. You just need a good team, a little stubbornness and the willingness to keep moving forward.

— Mel Ramsey
Club leader, Northeast Philly Ruckers

The Reviews Are In…Looking to take your daily workouts to the next level? Here is why our community is loving the Achill...
09/28/2026

The Reviews Are In…

Looking to take your daily workouts to the next level? Here is why our community is loving the Achilles Men’s Weighted Vest:

⭐ ⭐ ⭐ ⭐ ⭐ “Instantly made everything a challenge.”
“Got the 30 lbs and glad that I did, such an awesome addition to the workout. Instantly made everything a challenge, just making dinner in it became a task. But so glad I added this to daily life.”
— Ryan N.

⭐ ⭐ ⭐ ⭐ ⭐ “Extra edge in your workouts.”
“Very good product. I use it daily in my garage gym and have clocked some miles with it running and walking. Highly recommend the Achilles if you want extra edge in your workouts.”
— Martin W.

⭐ ⭐ ⭐ ⭐ ⭐ “A true masterpiece.”
“A true masterpiece of grab and go. Balanced and comfortable.”
— John H.

🔥 Armor Up🔥
https://www.goruck.com/products/achilles-vest

09/28/2026

🇺🇸 HQ Constitution Ruck | JAX Beach • Neptune Beach • Atlantic Beach 🇺🇸

Freedom isn’t just inherited—it must be understood, honored, and defended by every generation. 📜 💪

For this month’s Callout we marched from HQ, up First St, from Jax Beach to Atlantic Beach. At each mile mark, we stopped to recite one amendment from the Bill of Rights and knocked out 10 pushups.

Miles, movement, and the memory of what keeps us free.

Thanks to Chris Naff for leading the Ruck and to everyone who joined us!

The Ruck Shuffle lives in that space right between walking and running. But it’s not lame like jogging.In Special Forces...
09/25/2026

The Ruck Shuffle lives in that space right between walking and running. But it’s not lame like jogging.

In Special Forces, we learned early on that full-blown running with a heavy load on your back is a no-go. Do NOT ruck run, that’s bad. SF doctrine relies on the Ruck Shuffle.

It sits right in that sweet spot around 75% effort. It’s not a max-effort sprint, but an aerobic output you can lock into and sustain “forever.”

If you’re out there jogging an 8–9 minute mile, you might as well put 30 lbs on your back and ruck shuffle instead. You get your heart rate up and your blood pumping, all without the joint-crushing impact of running.

WHY WE RUCK SHUFFLE:
* Pump Blood Faster – Jacks your heart rate up into the ideal aerobic zone.
* Crush Calories – Burns massive energy without wasted vertical bounce.
* Build Real Stamina – Trains the engine without overloading the chassis.
* Save Your Knees – Move fast over long distances today so you can ruck again tomorrow.

Most days I ruck 45 lbs. On heavy days, it’s 60 lbs. But on days when my heart wants more of a workout than my shoulders do, I drop the weight to 30 lbs and Ruck Shuffle.

This is exactly how we roll at Ruck or Die. If you’ve been rucking for a while and want to test yourself in a new way, this is your challenge: lower the weight, lock into 75%, and go faster. See how far you can go.

In life and with the Ruck Shuffle.

— Jason McCarthy

Watch the Ruck Shuffle Explained Video Here:
https://www.goruck.com/products/basic-rucker? -template--21025254867044__video_Ft94fF

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390 16th Avenue S
Jacksonville Beach, FL
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