The AZ Brandings, Jersey City, NJ (2026)

09/07/2025

The Poetic Heart: Capturing the Soul of Ricardo Castor's "Every Poem"

The Every Poem book cover, designed by Hashim Zees, is a poignant and visually rich tribute to the lyrical world of Haitian poet, Ricardo Castor. This project was a heartfelt collaboration to create a cover that not only invites readers into Castor's profound literary journey but also encapsulates the raw emotion and diverse experiences contained within his verses. This isn't just a book cover; it is a visual symphony, crafted to resonate deeply with the soul.

The design’s narrative is one of introspection, natural beauty, and the profound inspirations drawn from life itself. The front cover mesmerizes with a serene, almost mystical landscape featuring a cascading waterfall, symbolizing the powerful flow of emotions and the life experiences that inspire each poem. The elegant, handwritten script for the title, "Every Poem," perfectly mirrors the organic, personal, and free-form nature of Castor's verses. This organic feel beautifully contrasts with the evocative back cover, which features a compelling portrait of Ricardo Castor himself, grounded in an authentic setting.

As detailed on the cover, Ricardo Castor, hailing from Port-au-Prince, Haiti, began his passion for writing at the tender age of 13. His profound creativity, inspired by nature, romance, and reality, finds expression through free verse, acrostics, and sonnets. This cover communicates a brand of literature that is authentic, introspective, and beautifully crafted. Every Poem is designed to be a treasured object, inviting readers to immerse themselves in Castor's soul, proving that design can, and should, be an eloquent extension of the literary experience itself.

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09/07/2025

Halfin Bourbon || Texas Heritage || Digital Frontier || Crafted for the Modern Pioneer

The Original Halfin Bourbon label, designed by Hashim Zees, is more than just a spirits brand; it's a celebration of American resilience, Texan heritage, and a bold nod to the digital age. This conceptual project masterfully blends the rustic authenticity of small-batch bourbon with an intriguing undercurrent of modern innovation, creating a label that speaks to both tradition and the frontier spirit.

The design's narrative is rooted in the rich soil of Texas Hill Country, reflected in the rugged, distressed textures and classic Americana typography. The central emblem, proudly proclaiming "BOURBON" and "STRAIGHT WHISKEY SMALL BATCH," is framed with a meticulous, vintage-inspired border, hinting at the artisanal craftsmanship within. The monochrome palette of deep charcoal and distressed white evokes a sense of timelessness and grit, while subtle details like the "Made in Texas" flag underscore its proud origin.

What truly sets Halfin Bourbon apart is its innovative spirit. Discreetly woven into the design are elements that pay homage to Bitcoin—a subtle acknowledgement of a new kind of pioneering spirit. This unique fusion elevates the label beyond traditional whiskey branding, creating a conversation piece for those who appreciate history, quality, and a touch of modern audacity. This label is for the connoisseur who respects tradition but is always looking towards the next frontier.

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09/07/2025

Nylah'rae Hair Care | Pure Elegance. Naturally Inspired. The Art of Hair Wellness.

The Nylah'rae Hair Care line, designed by Hashim Zees, is a complete brand identity that merges natural ingredients with luxurious design. This project was born from a vision to create a visual language that speaks to a discerning audience seeking products that are as effective and pure as they are elegant. It’s more than a collection of products; it’s a commitment to a ritual of self-care and authentic beauty.

The design's narrative is one of understated luxury and a celebration of natural well-being. The consistent color palette of deep black and shimmering gold creates an aesthetic that is both timeless and modern. The brand's logotype, a graceful and delicate script, conveys a sense of sophistication and personal touch. Across all four products—the Deep Cleansing Shampoo, Replenishing Conditioner, Hair Revitalizer Oil, and Growth Stimulating Serum—the design elements remain cohesive. The elegant typography, the golden icon of flowing hair, and the clear distinction of product names all work together to build a strong and recognizable brand family.

This collection of labels is for the consumer who values transparency, quality ingredients, and a touch of class in their daily routine. The design communicates a brand philosophy deeply rooted in the art of hair wellness, promising a product that nourishes and restores, all presented with a refined and luxurious touch.

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09/06/2025

Empire State Vodka || Spirit of Giants: Crafting an Icon of New York Luxury.

The Empire State Vodka label, designed by Hashim Zees, is a monumental tribute to American ingenuity and an icon of New York City. This project was born from a vision to encapsulate the sheer scale, ambition, and enduring spirit of the Empire State Building itself into a premium vodka brand. This isn't just a spirit; it’s a bottled piece of history, an Art Deco masterpiece designed for the discerning individual who appreciates both a rich narrative and an exceptional taste.

The design's narrative is deeply rooted in the Roaring Twenties and the era of unprecedented construction. The label proudly features a radiant illustration of the Empire State Building, rendered in a magnificent Art Deco style. Golden rays emanate from its peak, symbolizing the beacon of hope and progress it represented during its construction amidst the Great Depression. The rich, dark background paired with shimmering gold accents evokes the opulence and grandeur of the era, while the intricate, stylized borders frame the building like a true work of art.

Every detail, from the elegant Art Deco typography to the historical text on the reverse label (as seen in Image 1, detailing the building's construction), tells a compelling story of resilience, craftsmanship, and the "Spirit of Giants" who brought this landmark to life. This label is for those who seek to hold a piece of history, a symbol of freedom and enterprise, in their hands. Empire State Vodka is designed to be more than a drink; it's an experience—a toast to enduring symbols and timeless luxury.

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09/06/2025

Ova Cigar | Ignite Your Legacy This isn't a smoke
Ignite Your Legacy | This isn't a smoke, it's a statement.

Description: Every cigar tells a story of craftsmanship, and the Ova Cigar label, designed by Hashim Zees, is a testament to timeless elegance. This project began with a vision to create a brand identity that speaks to the true connoisseur—one who appreciates a rich heritage and a moment of pure, uncompromised luxury. This isn't just about a label; it's about a ritual, a legacy, and the art of savoring life's finest moments.

The design's narrative is one of regal sophistication. The deep black background acts as a rich canvas, making the brilliant gold detailing pop with a sense of high-end exclusivity. The ornate scrollwork and elegant borders evoke a classic, hand-crafted feel, while the bold "OVA" monogram in a stylized, geometric font modernizes the design, creating a perfect balance between tradition and contemporary luxury. The cursive script for "Ova Cigar" adds a personal, artisan touch, hinting at the care and passion put into every single cigar.

This label is for those who seek to distinguish themselves. It communicates a brand philosophy rooted in tradition, yet unafraid to be bold. Ova Cigar is designed to be more than a smoke; it’s a moment of reflection, a celebration of success, and a timeless statement—all delivered through thoughtful, exquisite design.

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09/06/2025

Unleash Your Inner Glow: Age is Just a Number, Your Skin Doesn't Have To Be.

I think "Defy Time. Demand Radiance. 'Anti Aging Moisture' Has Arrived." is particularly strong, as it's a direct call to action with a touch of confidence.:

In the world of skincare, where science meets artistry, the Anti Aging Moisture label, designed by Hashim Zees, stands out as a vibrant testament to modern wellness. This conceptual project was born from a desire to create a brand that feels as fresh and transformative as its product. This isn't just about fighting time; it's about embracing a radiant, youthful glow with a burst of color and a touch of elegance.

The design's narrative is one of energy and rejuvenation. The dynamic, ombre-style gradient that transitions from a lush green to a sunny yellow is more than a visual choice; it's a metaphor for the product's effect—a revitalizing surge that brings life and light to the skin. The clean, minimalist typography for "Anti Aging Moisture" feels modern and trustworthy, contrasting beautifully with a subtle script that adds a touch of sophistication. The transparent bottle allows the product's natural color to shine through, emphasizing its purity and clarity.

This label is for the contemporary consumer who seeks products that are both effective and aesthetically pleasing. It communicates a brand philosophy that is optimistic and forward-thinking, promising a product that not only works but also makes you feel good about using it. Anti Aging Moisture is designed to be a daily ritual that celebrates vibrant health and timeless radiance.

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09/06/2025

The Scent of Nature, The Touch of Luxury | Hashim Zees

Designed by Hashim Zees, Elohim Essence All Natural Deodorant is a visual statement of natural luxury. This project began with a clear mission: to create a brand that embodies both the purity of nature and the elegance of high-end cosmetics. The result is a design that feels clean, sophisticated, and deeply authentic.

The label's aesthetic is a harmonious blend of rich green and luminous gold. The vibrant green background evokes fresh, natural ingredients, while the flowing golden script for the logo symbolizes a touch of precious, distilled luxury. Every element, from the clean typography to the serene color palette, communicates a brand philosophy rooted in wellness and honest elegance.

This design is for the modern consumer who values a product that is as beautiful as it is pure. It’s more than just deodorant; it’s an invitation to a daily ritual that feels both indulgent and responsible, elevating an everyday item into an object of desire.

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09/04/2025

Version 1: Pure Karcinski Vodka (Black & Gold)
Version 2: Pure Karcinski Vodka (Modern Blue)

"Pure Karcinski Vodka" – Luxury Label Design: A Tale of Two Cities

Every great spirit captures the essence of a place, and the Pure Karcinski Vodka label, designed by Hashim Zees, tells a story of two global icons: London and New York. This label is not just a visual; it is a narrative of tradition and modern luxury, blending the old-world charm of London's Big Ben with the sleek, urban energy of the New York skyscraper. This design serves as a tribute to both classic heritage and the vibrant pulse of modern life.

The label's aesthetic is built on a foundation of bold contrasts. The deep black background and rich gold foil accents immediately convey a sense of premium quality and high-end exclusivity. The metallic gold of the iconic landmarks, including the Statue of Liberty, feels both timeless and luxurious. The typography, a confident and clean sans-serif, grounds the design, while the words "Meticulously Distilled" and "Delicately Filtered" serve as a promise of purity and craftsmanship. This design is for the discerning consumer who values a rich legacy as much as a clean, crisp taste.

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09/04/2025

Meilleur Cognac – Family Reserve

The Meilleur Cognac Family Reserve bottle is a celebration of sophistication, tradition, and French heritage. Its design conveys luxury and exclusivity, crafted to resonate with connoisseurs who value authenticity and artistry in fine spirits.

The bottle shape is a wide, curved decanter style that immediately communicates elegance and high status. The rich amber tones of the cognac shine through the glass, enhanced by the minimalistic yet striking label design. At the top, the golden embossed cap with the word MEILLEUR engraved provides a regal touch, setting the tone for a premium experience before the first sip is poured.

The label artwork centers on a gold carriage with a horse and driver, an emblem of classical European luxury and prestige. This illustration is paired with the inscription “Family Reserve”, reinforcing the exclusivity of this edition. The gold foil typography used for MEILLEUR COGNAC is bold yet refined, embodying power and refinement in equal measure. Ornamental flourishes on either side of the name enhance the sense of craftsmanship and timeless style.

At the base of the label, the essential details — 40% ALC / VOL and 700ml — are presented in clean, understated type, balancing the decorative richness of the upper design with clarity and precision.

The black background version of the label introduces a striking contrast, where the gold foil details gleam even more intensely, giving a sense of nocturnal luxury — perfect for collectors, premium editions, or limited releases. Both the amber-glass version and the black-label variant highlight the versatility of the design, ensuring the product stands out in diverse markets.

Overall, the Meilleur Cognac Family Reserve bottle embodies more than a drink — it represents a lifestyle of elegance, class, and history. With its golden carriage motif, ornate typography, and rich presentation, it evokes the grandeur of an era where refinement and taste defined the elite.

09/04/2025

Elevating Luxury Branding – Meilleur Cognac Design

Proud to share my latest work — Meilleur Cognac Family Reserve packaging design 🍷✨.

This project blends timeless elegance with modern luxury, featuring golden accents, a classic carriage emblem, and a bold yet refined typeface. Designed to capture attention on shelves and resonate with premium audiences, the concept embodies sophistication, heritage, and exclusivity.

💡 My focus:

Crafting designs that tell a brand’s story.

Combining artistry and strategy for maximum impact.

Creating packaging that not only looks stunning but also drives sales and builds identity.

🔑 Looking to elevate your brand with designs that convert viewers into loyal customers? Let’s collaborate and bring your vision to life.

📩 DM me or connect directly to discuss your project.

—

👤 Hashim Zees
🎨 Label & Packaging Designer | Book Designer | Creative Strategist
🌐 Portfolio: https://www.behance.net/gallery/233963691/Elevating-Luxury-Branding-Meilleur-Cognac-Hashim-Zees

📧 [email protected]

09/03/2025

Erkenbert: The Spirit of a New Era
Title: "Erkenbert" – A Luxury Gin & Packaging Design: Crafted with Distinction

Description:
Every spirit has a story, and the tale of Erkenbert begins with a vision of distilled excellence and refined tradition. Designed by Hashim Zees, this project is a conceptual rebrand for a luxury gin, where every detail is a testament to quality and a commitment to timeless elegance. This isn't just a bottle of gin; it's a sensory experience, from the moment you hold the box to the very last sip.

The design's narrative is one of understated luxury and classic craftsmanship. We chose a clean, monochromatic palette of black, white, and subtle pink to create a visual identity that is both striking and sophisticated. The intricate patterns on the packaging are reminiscent of vintage etchings, yet they feel completely modern, creating a beautiful contrast that captures the duality of the brand. The logo, a stylized monogram, is a mark of authenticity and a promise of premium quality.

The packaging itself is a key part of the story. The box opens like a book, revealing the bottle as a central character. This unboxing experience is designed to build anticipation and transform a simple purchase into a memorable event. The clear glass bottle allows the purity of the spirit to shine through, while the label’s minimalist design and clean typography communicate a clear, confident brand message. Erkenbert is for those who appreciate the art of a well-made drink and the pleasure of pure, thoughtful design.

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09/03/2025

Premium Label & Packaging Design Showcase – by Hashim Zees

This collection is a creative journey into the art of premium label and packaging design, where storytelling, craftsmanship, and brand identity meet. Each project reflects my focus on blending artistic expression with market-ready functionality to create unforgettable packaging experiences.

The series begins with Erkenbert Gin, a bold yet elegant label design that captures the refinement of a high-end spirit. Its clean typography and minimal aesthetic speak to sophistication while allowing the product’s premium essence to shine through.

Moving into the world of Mezcal, the collection explores a more artistic and expressive direction. Each bottle carries an illustrated narrative — from anatomical heart symbolism to intricate fish and knight designs, and a vibrant face of nature. These visuals embody heritage, mysticism, and raw authenticity, designed to resonate with modern consumers while respecting the deep cultural roots of Mezcal.

To complement the bottle series, luxury retail bag designs were crafted with a strong dieline system, emphasizing structure, elegance, and brand presence beyond the product itself. These packaging solutions ensure a cohesive brand experience, from shelf to consumer hand.

The showcase concludes with the Bourbon Whiskey label, an homage to tradition and vintage charm. With bold typography, detailed layouts, and monochrome contrast, it creates a timeless aesthetic rooted in authenticity while appealing to collectors and whiskey enthusiasts alike.

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The AZ Brandings

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