Year 2001 was the year of the reckoning when Naurah embarked up on a creative journey with myriad dreams, hopes and aspirations. It has been 15 years and every day is adding a new creative dimension to the apparel treasure trove. Naurah focuses on creating niche pieces customized for their discerning clientele. Each piece is conceptualized, designed, and put into production by its founder, Ayesha.
Naurah USA is a Ready to wear brand launched by Ayesha S.Khanna ( Founder/ Director Bollywood Funk NYC). She joins hands with the designer to give the brand a new vision and help create pieces for the young, inspirational women of today. Our Process-
Inspired by the collections that were exclusively privy to the royalty and royalty alone. Thoroughly researched from the archives to absorb the best from the past. These then were fused with the modern trends to create designs that have caught the imagination of the fashion conscious. At Naurah USA "less is more" is the philosophy to life with a traditional weave that is a refreshing contemporary take on classical Indian silhouettes. The modern woman would rather dance the night away in these feather-like light apparels and still feel special. We love to use traditional staples like goergette, chiffon, chanderi, brocade, silk, and cotton but give them a signature and a fresh treatment so the clothes don't fall short on the fun and whimsical factor. Our mission is to make our customers feel unique in these garments. Like we say to our clients, Make EVERY DAY an occasion to make a style statement.
