10/08/2024
It’s inspiring to know Hot Cheetos was created and marketed from a Chicano from the I.E. He was a Cholo, and a Hustler, who got a job because he was having a baby. His plant was on the verge of shutting down, due to low sales. He had already been saying how they need something Mexicans like. So he took initiative and through lots of trial and error, developed the Hot Cheeto flavor. When he tried showing his boss, they just brushed it off. Instead of giving up, he took his chances and managed to get the number for the head of Frito-Lay. He than was able to secure a meeting to pitch his idea. They didn’t put any money in to advertising the product and threatened to just cancel it. Discouraged, he came up with a plan to use his old homies to hand out samples every where. Soon after, he was appointed as Director of Multicultural Marketing. Always follow your heart, nobody will ever go harder for your dreams than you.
