Valore AOE

10/28/2026

It started with a knee injury and a mountain bike.

For Alex, cycling was recovery before it became something much bigger. More kilometers. A road bike. A garage slowly filling with bicycles. Children who grew into professional cyclists. Trips around the world shaped by where the bike could take him.

Cycling became part of the family.

And somewhere in that process, it changed him too - stronger, calmer, more patient, and more willing to keep going when the road gets difficult.

His reason for riding now is simple:

To be happy. To be strong. To be healthy.

This is Alex's story.

Addicted to the Ride. Part 3.

10/26/2026

10/21/2026

ADDICTED TO THE RIDE - 01

"I keep riding because of the people."

KRISTINA . UNITED STATES 🇺🇸

Some people get into cycling for the speed. Others for the freedom.

Kristina? She might have her mum to thank. 😂

From mountain bike rides with her dad to tandem rides where she somehow ended up doing all the pedalling uphill, cycling has been part of her life for as long as she can remember.

One 25-mile ride later, she was officially hooked.

A few bumps (and broken bones) along the way? Sure. But what keeps her coming back isn't just the riding.

It's the people, the friendships, and all the stories collected along the way. ❤️

Everyone gets hooked somehow. What's your story?

10/19/2026

A new home for the ride. Beijing, China.

Last month, we opened the doors to our new VALORE space in Beijing.

A place to discover the collection, meet fellow riders, share stories from the road, and find inspiration for the next ride.

From the first conversations inside the store to the kilometres shared outside, the opening brought together everything that makes cycling meaningful to us. The people, the connections, and the simple joy of riding together.

Thank you to everyone who came by, joined the ride, and helped make this new chapter possible.

We're looking forward to the many rides, conversations, and friendships still to come.

Find us in Beijing.

VALORE AOE
B1, KALCITY, No. 69 Banjing Road, Haidian District, Beijing, China.

Further Together.

10/15/2026

A long road, uncertain weather and a group still moving forward.

This is where Further Together makes sense to us.

Not as a line added to a campaign, but as something that happens naturally when the road gets harder, the weather closes in and nobody turns back alone.

Shot in New Zealand in the kind of conditions Ventoa was made for.

Ventoa. Further Together.

10/14/2026

Protection matters most when you stop thinking about it.

During long hours on New Zealand's exposed roads, the temperature and effort were constantly shifting. Ventoa's ventilation and two-way zip gave the riders room to adjust without stopping or changing layers every time the conditions moved.

Wind outside. Heat building inside.

The challenge is managing both.

10/12/2026

There are easier places to photograph a cycling collection.

New Zealand wasn't chosen for easy conditions.

Long exposed roads, cold air, climbing, wind and weather that could change within minutes gave us the kind of environment these pieces are actually made for.

Ventoa came with us through all of it.

Not just a jacket for bad weather.

A jacket for continuing the ride when the weather becomes part of it.

10/08/2026

Ventoa in Deep Algae.

The best riding gear doesn't demand your attention once you're moving.

It's in the details. A close cycling fit, low-profile cuffs and a secure gripper hem that help keep everything in place as you change position on the bike.

Less adjusting. More riding.

Discover Ventoa via the link in bio. https://www.valore.cc/products/ventoa-mens-jacket-deep-algae

10/07/2026

Ventoa in Graphite Grey.

Some days don't call for a full rain shell. They call for something you can keep on as the road dries, the pace rises and the weather shifts again.

That middle ground is where Ventoa belongs.

Light protection. Controlled airflow. Made for changing conditions and long days on the road.

Discover Ventoa via the link in bio. https://www.valore.cc/products/ventoa-mens-jacket-graphite-grey

10/05/2026

Ventoa returns for 2026 in three new colors. Starting with Stone Blue.

Weather protection, built to breathe.

Ventoa pairs an 84 g/m² laminated shell with structured front and rear ventilation, helping release excess heat while keeping wind, road spray and passing showers out.

Protection without the closed-in feel of a conventional rain shell.

Discover Ventoa via the link in bio. https://www.valore.cc/products/ventoa-mens-jacket-stone-blue