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Moss Apparel is a clothing store focused on giving back to wildlife and conservation efforts.

05/30/2026

Majesty in its purest form. 🦈

There is an undeniable elegance to the Great Hammerhead shark, a masterpiece of evolution captured in this fine art moment. Beyond the lens, these apex predators play a critical role in the health of our oceans.

At Moss Apparel, we believe in wearing your values. That’s why 10% of every purchase from our Bimini Biological Field Station - Shark Lab collection goes directly toward supporting shark research and conservation efforts. When you choose our premium apparel, you’re not just getting high-quality gear: you’re helping protect the wild.

This shot was captured in the crystal-clear waters of Bimini, Bahamas, where these incredible animals thrive.

Support the mission. Wear the wild.

Shop the collection at mossapparel.co

05/29/2026

Wear what matters. 🐝🌸

Our Bee Pollinating Crewneck is a lifeline for our pollinators. Every purchase:
🌲 2 trees planted
♻️ 10 plastic bottles removed
🐝 10% to

For our pollinators. Shop link in bio.

05/28/2026

Costa Rica photo scroll: 3 moments that remind us how much life fits into one wild place.

Captured in the Guanacaste Province:
A capuchin on the move.
A red-eyed tree frog staring right through you.
A yellow-billed toucan lit up like a sunrise.

These animals aren’t here for our entertainment: they’re part of a living system that deserves protection, period.

That’s why Moss Apparel gives back: 10% of every purchase supports shark, pollinator, and wildlife conservation.

05/27/2026

There’s a moment in Zimbabwe when the bush goes quiet… and then you hear it: the slow, steady rhythm of an elephant moving through the grass.

This is one of those encounters you don’t forget. Not because it’s “close” or “dramatic”… but because it’s a reminder that these animals aren’t here for us. They have their own lives, their own families, their own ancient routes: and they deserve the space and protection to keep walking them.

At Moss Apparel, 10% of every purchase goes directly to conservation (sharks, pollinators, and wildlife) so the wild stays wild.

Wear the wild. Protect what matters.
www.mossapparel.co

03/31/2026

The Pronghorn is the fastest land animal in North America, capable of reaching speeds over 60 mph and sustaining that speed for 4 minutes. Much longer than almost any other species on Earth. (Even the cheetah) I would argue that makes them faster, but I'll leave that there.

Now why are they so fast if nothing in North America can match their speed? You're not going to see a Grizzly bear chasing one of these down.

It's because they evolved this speed to outrun predators that are now extinct. The main culprit was probably the ancient cheetah like cats once hunted these open plains.

Today, pronghorn's main predator are cars along highways and barbed wire fencing across the American West. The Pronghorn needs navigates vast landscapes, migration corridors, and increasingly fragmented habitats. Their survival depends on wide open space, and our willingness to protect it.

That’s where organizations like The WYldlife Fund step in.
They are actively helping fund and build wildlife crossings, bridges and underpasses that reconnect critical migration corridors across Wyoming. These crossings save lives, protect ecosystems, and ensure species like the pronghorn can continue their ancient journeys.

At Moss Apparel, 10% of profits from select collections support conservation partners like WYldlife for Tomorrow.

Protect the wild. Preserve the movement.

03/12/2026

Had an incredible time in Grand Teton National Park, Wyoming photographing some of the West’s most iconic wildlife, bald eagles, elk, bison, moose, and pronghorn.

Huge thank you to and for organizing the tours. The guides were incredibly knowledgeable about the local ecosystem and wildlife behavior, which made the experience even more meaningful.

Trips like this are a reminder of how special these wild places are and why protecting them matters.

Lots of new photos and Moss Apparel designs coming soon.

02/10/2026

I captured this moment last year in Bimini, Bahamas, face to face with one of the ocean’s most powerful predators. Nothing compares to being back in that water, and I’m already looking forward to returning… though Florida will probably happen first.

Featured here is the Tiger Shark Approach Long Sleeve Shirt from the Bimini Shark Lab Collection.

10% of all purchases go directly to supporting and their ongoing shark conservation and research efforts, helping protect the very animals that make encounters like this possible.

02/06/2026

New drop, if you love Happy Feet, you'll love Moss Apparel's Dancing Penguin, embroidery beanie.

Check out Moss Apparel’s embroidered beanies, simple, fun, comfortable, and built for cold days outside. All real animals and all purchases go towards helping wildlife conservation efforts.

Grab your first Moss Apparel beanie at www.mossapparel.co ❄️

02/04/2026

The WYldlife Fund is doing important work to conserve wildlife, and we’re proud to support them.

Funding their projects helps build wildlife crossings over major highways, keeping animals safe and reducing collisions for both wildlife and people.

That’s why Moss Apparel donates 10% of every purchase from the WYldlife Fund Collection directly back to the WYldlife Fund.
Simple idea. Real impact.

Thanks for supporting conservation that actually saves lives 🦌🤍

02/03/2026

In 2025, the WYldlife Fund broke ground on the U.S. Highway 189 – Kemmerer South Wildlife Crossing Project 🦌

This crossing is designed to help wildlife safely move across the highway, reduce vehicle collisions, and protect migration routes that have existed for generations.

Construction is underway, with completion expected in October 2027. Long-term projects like this take time, but they make a lasting difference.

This is what real conservation looks like: planning ahead, protecting wildlife, and building for the future.

Address

Kelly, WY

Website

http://mossapparel.co/, https://mossapparel.co/collections/bimini-shark-lab-collection

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