08/27/2026
THE TREVOR BUCK COMPANY — 1 YEAR STATE OF THE UNION
One year ago, The Trevor Buck Company started as a joke.
There was no business plan. No marketing strategy. No roadmap.
Just an idea, some humor, and a willingness to put it out there and see what happened.
Then something unexpected happened.
It took off.
At our peak, Trevor Buck social media was reaching more than 200,000 views a month, and the Trevor Buck Podcast climbed to nearly 50,000 downloads.
For something that started as a joke… that wasn’t a joke anymore.
But with popularity comes something else:
Opinions. Feelings. Criticism. Expectations.
And when half of your company is rooted in old-school Upper Michigan — where you’re taught to work hard, keep your head down, and probably not tell 200,000 people on the internet what you’re doing — this whole social media experiment created some interesting challenges.
Some people loved Trevor Buck.
Some people absolutely did not.
Some understood the joke.
Some took it seriously.
Some laughed with us.
Some laughed at us.
And somewhere along the way, we probably started thinking too much about what everyone else thought.
So here we are.
One year later, The Trevor Buck Company is at a crossroads.
We could quietly let this thing fade away.
Call it a fun experiment. Tell some stories about the crazy year we had. Hang up the microphone and move on.
Or…
We could quit worrying about the noise.
Turn the microphones back on.
Start creating again.
Bring back the ridiculous ideas.
Tell more stories.
Meet more interesting people.
Support more small businesses.
Make Trevor Buck fun again.
And see just how far this stupid little joke can actually go.
So for once, we’re going to let the people who helped build this thing have a vote.
DO WE SHUT IT DOWN?
or
DO WE RAMP IT BACK UP?
One year down.
The next chapter is up to you.
The Trevor Buck Company
This is Great!