04/28/2026
These are the people behind our denim.
We’ve been living in it for the past few weeks, figuring out what works, what doesn’t, and how it actually feels to wear.
Ali, who keeps the entire studio running and somehow still shows up with a sharp eye on every detail.
Alanah, who holds wholesale and ecomm together and has touched every single jacket that goes online.
Bianca, who’s been building this vision for years and still tests every piece because it has to earn a place in her own wardrobe.
And then there’s this part of the job that no one really talks about… stepping in front of the camera.
It’s not easy. It’s vulnerable, it’s awkward, and it asks you to see yourself in a completely different way. We step into it anyway, and you can feel that in these images.
What I love most is that you can feel them in the clothes. It’s not styled or overthought, it’s just how we wear it.
Denim has always been about identity, how you move, what you pair it with, what you’re signaling without saying anything.
This is what that looks like on our team.
Live Tuesday 12:30 to go over the fits.
